MARKETING IN 2022: FOUR BIG BETS FOR THE CMO

Contributed by Tinuiti

Our partners at Tinuiti connect brands to their customers across channels with performance-driven digital marketing strategies that maximize their impact.

If 2021 could be summed up in two words, they might be Complexity and Contradiction. A pandemic that was almost over until it wasn’t. Plummeting consumer confidence and a booming job market. Retail sales growing healthily yet also stymied by supply chain woes. Consumers increasingly demanding data privacy while at the same time expecting to be served up bespoke personalized ads. Digital ad costs soared at the same time that tracking and attribution only got murkier. What does this mean for marketers? Brands will have to rethink pretty much everything, but most especially–Privacy, Convergence, Diversification, and Performance.

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About Tinuiti

At the intersection of data and creativity, strategy and execution, Tinuiti partners with brands to identify, engage, and acquire customers across the Triopoly, and retain and reactivate them as they continue their digital journey. This integrated approach is the best way to amplify your impact quickly and efficiently. Comprised of three distinct products—MobiusOS, Mobius Apps, and MobiusX—this marketing intelligence and media activation technology suite helps unify, optimize, and activate performance marketing data so their clients always know where they stand, and what their next best move should be. It’s the next level of performance marketing tech. And it’s essential for your brand to succeed in today’s digital world. Go here for more information