CIO , Data

Many brands are facing the reality of messaging that was ill-timed or even insensitive. The COVID-19 pandemic has already had a tremendous impact on consumer behavior, and brands continue to face tough decisions on how to respond. All brands are affected, one way or another, and all marketers should take steps to ensure that their marketing strategy is in line with consumer needs during this crisis. In times as turbulent as these, it is important to act with safety as the number one priority and to keep lines of communication open.
With that in mind, Exponea has created the following checklist and resources for consideration in your marketing strategy over the next few weeks.
Marketer’s checklist:
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