Marketer’s Checklist for Navigating COVID-19

  • By Elizabeth Radziul
  • in
  • on March 20, 2020

Many brands are facing the reality of messaging that was ill-timed or even insensitive. The COVID-19 pandemic has already had a tremendous impact on consumer behavior, and brands continue to face tough decisions on how to respond. All brands are affected, one way or another, and all marketers should take steps to ensure that their marketing strategy is in line with consumer needs during this crisis. In times as turbulent as these, it is important to act with safety as the number one priority and to keep lines of communication open.

With that in mind, Exponea has created the following checklist and resources for consideration in your marketing strategy over the next few weeks.

Marketer’s checklist:

  • Send an email reassuring your customers and let them know you and your business are concerned about them, also provide some real resources
  • Review your emails that relate to shipping: change language like “free shipping, expedited shipping” to “thank you for your patience and your business, it might take some time to get to you”
  • Check your automated templates, make sure they are written in a way that takes current circumstances into account (don’t send a “we hope you’re looking forward to your vacation” when it’s likely they’ve had to cancel)
  • Pause some of your automations, particularly the ones that aren’t adding value to the current situation in your market
  • Use frequency capping to limit emails to one per day in Exponea, your automations in a normal week could be seen as positive but during time of consumer concern it could have a negative view (unless you’re sending API triggered communications)

Click here for the full checklist

Leave a Reply

PUBLISHED BY Elizabeth Radziul

View all posts by Elizabeth Radziul

Related Posts

Podcast , Security

#MillenniumLive on Leading The Change and Preventing Inside Attacks

On this episode of the #MillenniumLive Keynote Panel Series, we tackle the subject of Building Your Framework: Leading The Change and Preventing Inside Attacks. The panelists delve into the different ways to identify and prevent potential insider attacks, utilize behavior analytics to maintain a safe workplace, create insider threat mitigation programs, and more. This panel […]

Technology

How Can IT Organizations Rise to the Occasion in the New World of Remote Work?

The coronavirus pandemic has fundamentally changed the nature of remote work as organizations throughout the United States abruptly had to close workplaces. Over a matter of days and weeks, organizations scrambled to accommodate millions of workers trying to connect and collaborate full time over remote connections. The ability to communicate with remote sites, customers, partners, […]

#MillenniumLive , Healthcare , Marketing , Podcast

#MillenniumLive is Joined by Healthcare Marketing Legend, David Edelman!

This week on #MillenniumLive, we are joined by David Edelman, an Executive Advisor, who until recently was the Chief Marketing Officer of Aetna. Edelman has been repeatedly recognized by Forbes as one of the most influential CMOs in the world, and by Adweek, one of the top 20 marketing technology executives. Millennium Alliance Co-Founder, Alex […]

Marketing , Retail

Upcoming Keynote, Jon Iwata, Answers Your Questions!

We are undoubtedly living through a turbulent and pivotal time, and every industry is feeling the impact. That’s why we’re bringing together top marketing and retail executives and academics for two days of peer-to-peer learning, collaboration, and networking. Kicking off the Transformational CMO & Retail Virtual Assembly with a keynote address is Jon Iwata, Former […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.

arrow