Major Online Marketplace Activates Cashback on Slickdeals: Leveraging The Power of Cashback Rewards to Drive Sales & Increase AOV

Contributed by Slickdeals

Founded in 1995, this multinational eCommerce company facilitates both consumer-to-consumer and business-to-consumer sales through its website.  A trusted partner for over 10 years, this company has seen great success working with Slickdeals in both brand awareness and performance marketing capacities. As a result, they were open to testing participation in the Slickdeals Cashback Rewards program. Ultimately, their measurements of success were an overall lift in sales as well as an increased average order value.

Ad Media Support

Over the course of the testing period, Slickdeals provided comped media placements to promote the Cashback offer and drive traffic to the partner’s deal posts. These placements included email newsletters, promotional tiles on the Slickdeals front page, and premium positioning on the Slickdeals search results page.

The Results

Period-over-Period*

• 83% increase in the number of orders across the Slickdeals ecosystem
• 68% increase in sales across the Slickdeals ecosystem
• 54% increase in out clicks across the Slickdeals ecosystem
• 123% lift in average order value when comparing cashback-eligible transactions to sitewide transactions during the same period.

*Compared to the 38 days prior to the test

Read the full case study here: https://bit.ly/3wWyCJp

About Slickdeals

Slickdeals is the only shopping platform powered by millions of avid shoppers, where consumers interact to share and discover the most up-to-date information on online shopping deals and coupons. Through the power of human intelligence, Slickdeals has saved its 12 million savvy shoppers $10 billion by providing a forum for deal discovery and shopping discussion; as well as shopping tools such as its free Android or IOS app; its browser extension for Chrome, Firefox and Edge; and its Slickdeals Cashback Rewards program. Slickdeals is one of the top ten most visited shopping sites in the U.S. per Similarweb.