CIO , Data
Of course consumers are looking for great products, but they are also expecting great experiences.
Does your Loyalty Program meet expectations? 2021 could be the best time for your brand to revamp the data collection process and build a new loyalty experience for your customers. In this report, our partners at Talkable discuss:
- First-party and zero-party data
- Technology and data connectedness
- How loyalty programs can jump start data collection and build brand affinity
- Elements to consider when building a loyalty program
- Workbook instruction on strategy, promotion, personalization
- What to expect in terms of ROI
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