#MillenniumLive , Data
AI is so prevalent in our everyday lives – I wake up in the morning and ask Alexa about the weather, open Google Maps on the way to a meeting and find the fastest route into the city, Gmail offers a handful of reply suggestions to my emails using Smart Reply and now, all Tesla cars have full self-driving hardware. AI technology has simplified nearly every aspect of our day in and day out, but for some reason, ordering a burger at the drive-thru is just as cumbersome as it was 7 decades ago.
5thru Technology is hoping to change that process – with their drive-thru accelerator technology, restaurants are able to use license plate recognition for customer profiles and automated pre-pay while you’re still waiting in line (so you’ll never need to take out your wallet and stretch out to the window ever again). Line time is cut down by 55% using their system, and it even has the ability to up-sell customers with AI-based recommendations using historic data on a customer’s past orders.
5thru’s founder, Daniel McCann, told CIODive, “Drive-thrus are one of those things that are still being done today as they were 50 years ago… it’s largely ignored the new technologies that are available today. I think it’s ripe for an overhaul to bring it into the 21st Century.”
The drive-thru accounts for nearly 70% of fast-food sales, but the convenience and technology behind them have remained stagnant with line times growing as a result. There are countless opportunities to collect data when ordering from a drive-thru; restaurants could build customer profiles, implement intuitive recommendations and aggregated consumer insights at the hyper-localized or regional level for data-driven menu selections.
The 21st century has made our mornings, commutes, workdays, and leisure times so much smarter and more intuitive, and if self-driving cars are pulling up to McDonald’s in the near future, it’s about time the drive-thru was brought into 2019 through data collection and machine learning for a better customer experience.
Digital Marketing Transformation
With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enriched, personalized experiences to existing customers.
The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2019 and beyond.
Are you interested in becoming a sponsor for this event? Click here today to learn more >>
Are you interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>
Reach thousands of C-Level
Executives every month.
Do you have content that you feel will
resonate with our audience? We'd love to
welcome you as a guest contributor!
Premium content to our readers
interested in all things business.
Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.About Millenium Alliance
Launched in 2017, Digital Diary was created to provide premium content to our members interested in executive education and business transformation. With C-Suite executive and top academic contributors, interviews with industry leaders, and digital transformation insights from technology experts, Digital Diary has all of the professional development tools you need to stay ahead of the curve.
We are dedicated to distributing meaningful opportunities for our reader to increase their personal knowledge, simplify business initiatives, and to have the right information to build their capabilities and leadership skills at every level.
In the midst of disruption across all industries, our members are given the tools they need to digitally transform their organizations.
Interested in Learning More?
Connect with Us