Is the Drive-thru the Final Frontier for AI?

AI is so prevalent in our everyday lives – I wake up in the morning and ask Alexa about the weather, open Google Maps on the way to a meeting and find the fastest route into the city, Gmail offers a handful of reply suggestions to my emails using Smart Reply and now, all Tesla cars have full self-driving hardware. AI technology has simplified nearly every aspect of our day in and day out, but for some reason, ordering a burger at the drive-thru is just as cumbersome as it was 7 decades ago.

5thru Technology is hoping to change that process – with their drive-thru accelerator technology, restaurants are able to use license plate recognition for customer profiles and automated pre-pay while you’re still waiting in line (so you’ll never need to take out your wallet and stretch out to the window ever again). Line time is cut down by 55% using their system, and it even has the ability to up-sell customers with AI-based recommendations using historic data on a customer’s past orders.

5thru’s founder, Daniel McCann, told CIODive, “Drive-thrus are one of those things that are still being done today as they were 50 years ago… it’s largely ignored the new technologies that are available today. I think it’s ripe for an overhaul to bring it into the 21st Century.”

The drive-thru accounts for nearly 70% of fast-food sales, but the convenience and technology behind them have remained stagnant with line times growing as a result. There are countless opportunities to collect data when ordering from a drive-thru; restaurants could build customer profiles, implement intuitive recommendations and aggregated consumer insights at the hyper-localized or regional level for data-driven menu selections.

The 21st century has made our mornings, commutes, workdays, and leisure times so much smarter and more intuitive, and if self-driving cars are pulling up to McDonald’s in the near future, it’s about time the drive-thru was brought into 2019 through data collection and machine learning for a better customer experience.

Digital Marketing Transformation

With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enriched, personalized experiences to existing customers.

The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2019 and beyond.

Are you interested in becoming a sponsor for this event? Click here today to learn more >>

Are you interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Leave a Reply

PUBLISHED BY Emily French

View all posts by Emily French

Related Posts

Podcast , Security

#MillenniumLive on Leading The Change and Preventing Inside Attacks

On this episode of the #MillenniumLive Keynote Panel Series, we tackle the subject of Building Your Framework: Leading The Change and Preventing Inside Attacks. The panelists delve into the different ways to identify and prevent potential insider attacks, utilize behavior analytics to maintain a safe workplace, create insider threat mitigation programs, and more. This panel […]

Technology

How Can IT Organizations Rise to the Occasion in the New World of Remote Work?

The coronavirus pandemic has fundamentally changed the nature of remote work as organizations throughout the United States abruptly had to close workplaces. Over a matter of days and weeks, organizations scrambled to accommodate millions of workers trying to connect and collaborate full time over remote connections. The ability to communicate with remote sites, customers, partners, […]

#MillenniumLive , Healthcare , Marketing , Podcast

#MillenniumLive is Joined by Healthcare Marketing Legend, David Edelman!

This week on #MillenniumLive, we are joined by David Edelman, an Executive Advisor, who until recently was the Chief Marketing Officer of Aetna. Edelman has been repeatedly recognized by Forbes as one of the most influential CMOs in the world, and by Adweek, one of the top 20 marketing technology executives. Millennium Alliance Co-Founder, Alex […]

Marketing , Retail

Upcoming Keynote, Jon Iwata, Answers Your Questions!

We are undoubtedly living through a turbulent and pivotal time, and every industry is feeling the impact. That’s why we’re bringing together top marketing and retail executives and academics for two days of peer-to-peer learning, collaboration, and networking. Kicking off the Transformational CMO & Retail Virtual Assembly with a keynote address is Jon Iwata, Former […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.

arrow