MA

The Millennium Alliance is an invitation-only organization for Senior-Level Executives and Business Transformers.

212-256-9890
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Is the Drive-thru the Final Frontier for AI?

AI is so prevalent in our everyday lives – I wake up in the morning and ask Alexa about the weather, open Google Maps on the way to a meeting and find the fastest route into the city, Gmail offers a handful of reply suggestions to my emails using Smart Reply and now, all Tesla cars have full self-driving hardware. AI technology has simplified nearly every aspect of our day in and day out, but for some reason, ordering a burger at the drive-thru is just as cumbersome as it was 7 decades ago.

5thru Technology is hoping to change that process – with their drive-thru accelerator technology, restaurants are able to use license plate recognition for customer profiles and automated pre-pay while you’re still waiting in line (so you’ll never need to take out your wallet and stretch out to the window ever again). Line time is cut down by 55% using their system, and it even has the ability to up-sell customers with AI-based recommendations using historic data on a customer’s past orders.

5thru’s founder, Daniel McCann, told CIODive, “Drive-thrus are one of those things that are still being done today as they were 50 years ago… it’s largely ignored the new technologies that are available today. I think it’s ripe for an overhaul to bring it into the 21st Century.”

The drive-thru accounts for nearly 70% of fast-food sales, but the convenience and technology behind them have remained stagnant with line times growing as a result. There are countless opportunities to collect data when ordering from a drive-thru; restaurants could build customer profiles, implement intuitive recommendations and aggregated consumer insights at the hyper-localized or regional level for data-driven menu selections.

The 21st century has made our mornings, commutes, workdays, and leisure times so much smarter and more intuitive, and if self-driving cars are pulling up to McDonald’s in the near future, it’s about time the drive-thru was brought into 2019 through data collection and machine learning for a better customer experience.

Digital Marketing Transformation

With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enriched, personalized experiences to existing customers.

The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2019 and beyond.

Are you interested in becoming a sponsor for this event? Click here today to learn more >>

Are you interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Leave a Reply

PUBLISHED BY Emily French

View all posts by Emily French

Related Posts

Retail , Technology

The True Cost of the Last Mile

As a result of Amazon’s impact, customers expect increasingly frequent & fast deliveries, and by all means, this has affected a number of industries thanks to their dominance in a variety of product categories. The main challenge in the fulfillment of delivery expectations is the crucial “last mile”- defined by Capgemini Research Institute as “the […]

Digital , Technology

Women in Data’s Latest Diversity Research Report

If you play a role in hiring for your organization, we value your input. The Millennium Alliance is partnering with UC Davis Graduate School of Management and Women in Data, a non-profit with a mission to increase diversity in data careers. A survey is being conducted in order to understand how companies view and approach […]

Technology

Why So Many High-Profile Digital Transformations Fail

How do smart, experienced leaders make decisions that don’t look so smart in hindsight? They made the investments, they got a lot of exciting feedback from their digital leaders and from the press, they increased the investments, and the cycle repeated. However, while their companies had plenty of resources, the big digital bets did not […]

News , Technology

The Millennium Alliance Adds New Tech Giants to Already Impressive Enterprise List of Customers by Coming to Terms with Oracle, Verizon & Microsoft

NEW YORK – November 4, 2019 – The Millennium Alliance, an invitation-only organization for Senior-Level Executives and Business Transformers, today announced a few of their latest 2020 partnerships with some of North America’s most successful companies. Since being recognized this summer as No. 2375 on Inc. Magazine’s annual Inc. 5000 list, the most prestigious ranking […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.