As we get closer to our Transformational CMO Assembly from April 17-18 in Nashville, TN, I reflect on my recent sit down with Ted Wright at our 2018 Transformational CMO Assembly. Ted is the CEO of Fizz and author of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth.
We continue to learn from Ted and his amazing team at Fizz. Ted has so much passion for how marketers, consumers, and brands can truly benefit from Word of Mouth Marketing. Ted has been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2000. Over the last decade, his agency has become a global leader in Word of Mouth Marketing with clients on every continent. Ted is a humble, sincere and inspirational speaker, all of which makes Ted such a fantastic leader in the marketing world.
Thanks to Ted for being a fantastic leader in the marketing world and inspiring marketing leaders.
Check out the full interview with Ted here.
[youtube https://www.youtube.com/watch?v=8LhfAHprjC0]
About The Transformational CMO Assembly
The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.
C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and Advisory Board for The Transformational CMO Assembly.
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