How Does Brand Packaging Influence Consumer Behavior?

Picture yourself in your local grocery store browsing the aisles for items that will satisfy your grocery list. Do you grab the label that you are most familiar with, or does something else catch your eye? If so, what was it about that packaging that enticed you enough to make a purchasing decision?

These are all questions that professionals in the retail sector must ask themselves before debuting a new product. It all comes down to the quality of the product, but even just as important quality, the appearance of the product is essential.

“A product’s package can be the selling point for many consumers by delivering a sense of quality while also reflecting the product’s brand image.” Chron reports.

Packaging Reaches Customers

Brands have a chance to express themselves through the packaging they use for their products. It is an effective and easy way to express a brand’s message and image. The packaging that brands choose for their products is a direct representation of the company.

For example, different colors on the label can represent different things. According to Chron, technology products usually come in simplistic packages, that looks sleek and unique depending on the brand. Take Apple, for instance. Apple’s products come in white packaging, with very little branding on the label. All is to be seen is one tiny apple, that automatically registers with customers that it comes from Apple.

Customers associate brands with packaging, so it works towards the brand’s advantage.

Align Package With Brand

Since the packaging of a product is a direct representation of your brand, it is important that the labeling matches up to what your brand stands for, or the message you want to deliver to customers. There have been many incidents in the industry that involves brands losing a large audience following due to poor packaging.

In recent news, Chobani Yogurt has released a brand new, innovative packaging attached to the Greek yogurt brand. It designed a brand new label in order to stand out from its competitors and to make a mark in this food category.

“The brand has freshened its logo and packaging. The new design distinguishes itself from established brands and mimics the more artistic approaches upstart brands have taken.” CNBC reports.

In a similar sense, Diet Coke has debuted a new label with efforts to attract a younger audience. Along with the label, the soda brand has introduced new flavors after working for two years to find out what millennials are eating and drinking these days. This change will occur with a complete company rebranding a crucial move for the brand.

With the hopes of attracting a new audience, both brands are focusing on the importance of labels and packaging in order to push sales and marketing efforts forward.

ABOUT THE TRANSFORMATIONAL CMO ASSEMBLY

CMO9 Banner

The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.

C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educat

ional workshops, and networking sessions with our industry experts and advisory board.

Are you a CMO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Download your copy of the sponsorship prospectus to see if you are eligible to sponsor this event >>

Leave a Reply

admin

PUBLISHED BY admin

Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC's best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!

View all posts by admin

Related Posts

#MillenniumLive , Marketing , Technology

#MillenniumLive talks Customer Experience with AmberLeaf

This week #MillenniumLive meets with Larry Goldman, the President of AmberLeaf, to talk about customer experience in the post-COVID world. He covers the varying challenges that business leaders faced across different business models, how you can scale your company’s CX technology & avoiding “technology hype” to ensure your organization’s solutions are focused on value-added initiatives. […]

News

Millennium’s Inaugural Virtual Assembly A Smashing Success

NEW YORK – July 7, 2020 – The Millennium Alliance, an invitation-only organization for Senior-Level Executives and Business Transformers, is excited to announce that its inaugural virtual assembly which took place recently on June 23-24 for IT & data leaders focused on transforming the digital enterprise, was a huge hit with participating partners and members. […]

Digital , Marketing

David Sable Asks, Are You Boycotting Facebook? Because Few Users Seem to Be.

As originally published by David Sable on Linkedin. Subscribe to the newsletter! His name was Captain Charles Boycott and his last name infamously entered the English language in 1880, guaranteeing him infamy for perpetuity. You see, the Captain enforced an equally infamous decree against poor Irish tenants of an absentee landlord. Rather than resort to violence, Charles’ subjects opted […]

Marketing , Retail

Experiential Marketing During the Pandemic: On Hold or Online?

2020 was supposed to be the year of experiential marketing. The beginning of a new decade promised a hands-on approach to customer loyalty and brand awareness, but this concept turned out to be more far-fetched than anyone could have predicted. With plans for a reimagined brick and mortar experience derailed by COVID-19, marketers are left […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.

arrow