Thanksgiving is in a few days, which means more than turkey and mashed potatoes. It also means that another special holiday follows directly after. This holiday matters the most to retailers and shoppers alike.
This holiday causes mayhem in stores, influences retailers to target marketing plans towards it, change store hours, and the list goes on. Have you caught on yet?
We are talking about Black Friday.
Deals, Deals and More Deals
So, let’s cut to the chase. We all know what shoppers are anticipating. One word: deals. Black Friday is a unique chance to grab all the best deals from the stores of your choice. The best part is that experts weigh in on what deals are hard to miss, and just where to find them.
In the midsts of my research, I realized that if you want to buy tech, this is the time to do it. Although Cyber Monday is a close second, Black Friday is a great chance to buy some tech gear.
Forbes compared stores like BestBuy, GameStop, Target, and Kohls. I discovered that Best Buy is offering great deals on video game consoles like Xbox, and the Sony PlayStation 4.
This leads me to wonder, how are retailers preparing for Black Friday?
Best Buy is no stranger to Black Friday. Best Buy knows exactly how to combat this day, and one could even say they have become experts at it. With their immense amount of tech deals available to customers, Best Buy leverages this day in unique ways.
Best Buy has used the opportunity to advertise Black Friday well before the actual day. This has been done through advertisements and social media campaigns. Customers are given a detailed description of what deals will be offered to them through these advertisements, and they can be seen online and in print.
In a similar fashion, Kohl’s has leveraged Black Friday through advertisements leading up to the day. Kohl’s advertisement is almost identical to Best Buy’s, outlining the different deals that will be offered to customers.
Amazon took a different approach on Black Friday, with “Seven Days of Black Friday.” Amazon’s deals have gone live before Black Friday has even started, giving customers a chance to jump on deals as soon as they hit the (digital) shelves.
These deals include Amazon’s unique technology, like Amazon Alexa, Echo and CloudCam.
This unique spin gave customers the opportunity to make purchases earlier than most stores, which gives them an advantage.
What To Expect This Year
Black Friday this year, like most years, will no doubt cause shoppers to seek the best deals offered by retailers. It will give brands the opportunity to leverage different deals to draw foot traffic into stores, which is always one of the primary goals of the retailers.
What deals are you looking forward to the most?
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C-Level experts from across North America’s retail industry are coming together in Dallas in February to anticipate the highly complex digital retail environment that will develop over the next few years.
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Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.