Thanksgiving is in a few days, which means more than turkey and mashed potatoes. It also means that another special holiday follows directly after. This holiday matters the most to retailers and shoppers alike.
This holiday causes mayhem in stores, influences retailers to target marketing plans towards it, change store hours, and the list goes on. Have you caught on yet?
We are talking about Black Friday.
Deals, Deals and More Deals
So, let’s cut to the chase. We all know what shoppers are anticipating. One word: deals. Black Friday is a unique chance to grab all the best deals from the stores of your choice. The best part is that experts weigh in on what deals are hard to miss, and just where to find them.
In the midsts of my research, I realized that if you want to buy tech, this is the time to do it. Although Cyber Monday is a close second, Black Friday is a great chance to buy some tech gear.
Forbes compared stores like BestBuy, GameStop, Target, and Kohls. I discovered that Best Buy is offering great deals on video game consoles like Xbox, and the Sony PlayStation 4.
This leads me to wonder, how are retailers preparing for Black Friday?
Best Buy is no stranger to Black Friday. Best Buy knows exactly how to combat this day, and one could even say they have become experts at it. With their immense amount of tech deals available to customers, Best Buy leverages this day in unique ways.
Best Buy has used the opportunity to advertise Black Friday well before the actual day. This has been done through advertisements and social media campaigns. Customers are given a detailed description of what deals will be offered to them through these advertisements, and they can be seen online and in print.
In a similar fashion, Kohl’s has leveraged Black Friday through advertisements leading up to the day. Kohl’s advertisement is almost identical to Best Buy’s, outlining the different deals that will be offered to customers.
Amazon took a different approach on Black Friday, with “Seven Days of Black Friday.” Amazon’s deals have gone live before Black Friday has even started, giving customers a chance to jump on deals as soon as they hit the (digital) shelves.
These deals include Amazon’s unique technology, like Amazon Alexa, Echo and CloudCam.
This unique spin gave customers the opportunity to make purchases earlier than most stores, which gives them an advantage.
What To Expect This Year
Black Friday this year, like most years, will no doubt cause shoppers to seek the best deals offered by retailers. It will give brands the opportunity to leverage different deals to draw foot traffic into stores, which is always one of the primary goals of the retailers.
What deals are you looking forward to the most?
ABOUT DIGITAL RETAIL TRANSFORMATION ASSEMBLY
C-Level experts from across North America’s retail industry are coming together in Dallas in February to anticipate the highly complex digital retail environment that will develop over the next few years.
Through a cutting-edge program designed by the industry, for the industry, we will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership. A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.
Botnet Attacks on the Rise: Companies to Invest Heavily in API Security
Recently, companies are beginning to shift to the use of the cloud and expose functionality via Application Programming Interfaces (APIs). Cybercriminals have been taking this new exposed entry to their advantage as new technologies often lack the proper security. With APIs becoming more commonly used in companies, cybercriminals have been using Botnets to carry out […]
How Businesses Can Begin to Change the Conversation
Contributed by 7.ai Over the years, we’ve spoken with countless businesses across multiple industries. And every time we strike up a conversation, we ask a lot of questions, because we’re constantly on the lookout for new ways we can use technology to improve the customer experience. During these conversations, however, we began to notice a […]
Cybersecurity Leader, John Felker, Keynotes Our August Assembly!
On August 17th, The Millennium Alliance Transformational CISO Virtual Assembly kicks off with a keynote address from John Felker, Former Assistant Director for Integrated Operations, Cybersecurity and Infrastructure Security Agency (CISA) at the Department of Homeland Security. Felker is a proven innovator in the cybersecurity space and is notably recognized for his work leading the […]
Our thought leader, Michele Chulick, the former President & CEO of Wyoming Medical Center, talks about her career journey, leading the successful affiliation between WMC and Banner Health, and the challenges leading a major health system during the pandemic in this weeks #MillenniumLive. Chulick touches on the rapid shift from in-person healthcare to telehealth during […]
Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.
Created to provide premium content to our readers interested in all things business.
Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.
What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.