How Are Retailers Preparing For Black Friday?

Thanksgiving is in a few days, which means more than turkey and mashed potatoes. It also means that another special holiday follows directly after. This holiday matters the most to retailers and shoppers alike.

This holiday causes mayhem in stores, influences retailers to target marketing plans towards it, change store hours, and the list goes on. Have you caught on yet?

We are talking about Black Friday.

Deals, Deals and More Deals

So, let’s cut to the chase. We all know what shoppers are anticipating. One word: deals. Black Friday is a unique chance to grab all the best deals from the stores of your choice. The best part is that experts weigh in on what deals are hard to miss, and just where to find them.

In the midsts of my research, I realized that if you want to buy tech, this is the time to do it. Although Cyber Monday is a close second, Black Friday is a great chance to buy some tech gear.

Forbes compared stores like BestBuy, GameStop, Target, and Kohls. I discovered that Best Buy is offering great deals on video game consoles like Xbox, and the Sony PlayStation 4.

This leads me to wonder, how are retailers preparing for Black Friday?

Best Buy

2018bb1.jpg
Best Buy Black Friday Advertisement

Best Buy is no stranger to Black Friday. Best Buy knows exactly how to combat this day, and one could even say they have become experts at it. With their immense amount of tech deals available to customers, Best Buy leverages this day in unique ways.

Best Buy has used the opportunity to advertise Black Friday well before the actual day. This has been done through advertisements and social media campaigns. Customers are given a detailed description of what deals will be offered to them through these advertisements, and they can be seen online and in print.

Kohl’s

In a similar fashion, Kohl’s has leveraged Black Friday through advertisements leading up to the day. Kohl’s advertisement is almost identical to Best Buy’s, outlining the different deals that will be offered to customers.

Amazon

Amazon took a different approach on Black Friday, with “Seven Days of Black Friday.” Amazon’s deals have gone live before Black Friday has even started, giving customers a chance to jump on deals as soon as they hit the (digital) shelves.

These deals include Amazon’s unique technology, like Amazon Alexa, Echo and CloudCam.

This unique spin gave customers the opportunity to make purchases earlier than most stores, which gives them an advantage.

What To Expect This Year

Black Friday this year, like most years, will no doubt cause shoppers to seek the best deals offered by retailers. It will give brands the opportunity to leverage different deals to draw foot traffic into stores, which is always one of the primary goals of the retailers.

What deals are you looking forward to the most?

ABOUT DIGITAL RETAIL TRANSFORMATION ASSEMBLYEvent Banner - CDOR6 (1)

C-Level experts from across North America’s retail industry are coming together in Dallas in February to anticipate the highly complex digital retail environment that will develop over the next few years.

Through a cutting-edge program designed by the industry, for the industry, we will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership. A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

Are you a Retail executive interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Leave a Reply

PUBLISHED BY Jenny Schecher

View all posts by Jenny Schecher

Related Posts

Digital , Technology

How AI is Impacting the World Right Now, Featuring Allan Andersen from IPsoft

Every job has at least one mind-numbing task that employees dread doing, but it’s imperative that it gets done. Whether it’s something as simple as data entry, or complex as analyzing hundreds of datasets from several platforms and drawing comprehensive insights. In all industries at every seniority level, there’s brunt work.  Take healthcare for example. […]

Security

ShieldX’s CISO Guide to Ransomware Prevention in the Data Center

Among the most dire consequences of a successful cyber exploit are ransomware attacks. Costs for dealing with ransomware average out to tens of thousands of dollars, with the price tag presently doubling every quarter. State and local governments—often with underfunded network infrastructures—find themselves less prepared to resist ransom demands and are paying an average of […]

Healthcare

InterSystems Proven Scalability for Health and Care

InterSystems Proven Scalability for Health and Care For large healthcare delivery systems, software scalability is critical. As organizations grow, they need data to flow seamlessly across their health IT systems to provide a unified care record, and for analytics that span the care continuum. However, many first-generation data-sharing initiatives fail to address fundamental technical challenges, […]

Healthcare

How to Stay Motivated While Self-Isolating and Social Distancing

This article was contributed by Thelis Negron, Founder of MBX – The Mind and Body Experience. How can you help yourself stay motivated while self-isolating? Here are a few helpful tips to keep you focused on staying healthy and positive: We have entered unchartered territory. For most of us, staying completely confined to our homes […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.

arrow