Contributed by Drips
A Fortune 25 payer found that certain members were difficult to reach about comprehensive medication reviews using traditional outreach methods. In order to better serve these members, the payer needed an innovative approach.
By implementing a conversational AI outreach solution through the Drips platform, the payer increased its CMR completions by 20% and boosted member engagement 4x.
“Overall, engagement with our members increased four-fold, all while allowing for a more pleasant experience versus our old call-only method of contact,” said the Senior Director Of Pharmacy Clinical Services.
To learn how these results were achieved, read the full case study here.
About Drips
Envision a healthcare communications approach where every member feels heard and valued, and where proactive interactions lead to strong, meaningful relationships. This is the vision Drips turns into reality.
Traditional payer outreach methods are growing increasingly ineffective. Most members don’t answer the phone. Email and push notifications get lost in the flood of impersonal messages.
Drips solves this problem with a proactive engagement approach, improving outcomes at critical points in a member’s journey.
By leveraging our proprietary conversational AI model, Drips enables members to interact with their health plan on their terms through SMS, calls, and Visual Voicemail. Drips improves member engagement, leading to higher enrollment, retention, participation in care programs, and star ratings.
In partnership with our clients, we meticulously develop, manage, and fine-tune these AI-powered campaigns. Additionally, our commitment to compliance with TCPA, HIPAA, and other communication guidelines is unwavering, helping our clients meet both state and federal requirements.
Learn more at drips.com.
