Gen Z and Millennials are the most sought-after demographic groups for today’s marketers, and although the two have unique traits and affinities that affect their buying journey, their mobile-first inclinations draw similarities in how they make purchase decisions, learn about brands, and where name brands matter most.
Their study found that:
– Price is still a #1 factor when making a purchase decision, followed by Quality, Selection, and Availability.
– Friends and Family referrals remain the #1 way they discover new brands, followed by Google, Social Media, and Amazon.
– The two groups prefer private labels for purchases in the bed and furniture, housewares, and spirits categories.
– Brand name is prioritized for smartphone, computer, and TV purchases above all else.
daVinci expands on their Gen Z and Millennial Buying Behavior study with 7 brand hacks that attract and retain, click here for exclusive access to the full whitepaper!
Transformational CMO Assembly
The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.
C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.
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