#MillenniumLive , Data , Podcast
Gen Z and Millennials are the most sought-after demographic groups for today’s marketers, and although the two have unique traits and affinities that affect their buying journey, their mobile-first inclinations draw similarities in how they make purchase decisions, learn about brands, and where name brands matter most.
Their study found that:
– Price is still a #1 factor when making a purchase decision, followed by Quality, Selection, and Availability.
– Friends and Family referrals remain the #1 way they discover new brands, followed by Google, Social Media, and Amazon.
– The two groups prefer private labels for purchases in the bed and furniture, housewares, and spirits categories.
– Brand name is prioritized for smartphone, computer, and TV purchases above all else.
daVinci expands on their Gen Z and Millennial Buying Behavior study with 7 brand hacks that attract and retain, click here for exclusive access to the full whitepaper!
The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.
C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.
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Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.About Millenium Alliance
Launched in 2017, Digital Diary was created to provide premium content to our members interested in executive education and business transformation. With C-Suite executive and top academic contributors, interviews with industry leaders, and digital transformation insights from technology experts, Digital Diary has all of the professional development tools you need to stay ahead of the curve.
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