daVinci Payments: Gen Z and Millennial Buying Behaviors

  • By Emily French
  • in ,
  • on September 11, 2019

Gen Z and Millennials are the most sought-after demographic groups for today’s marketers, and although the two have unique traits and affinities that affect their buying journey, their mobile-first inclinations draw similarities in how they make purchase decisions, learn about brands, and where name brands matter most. 

Their study found that:

Price is still a #1 factor when making a purchase decision, followed by Quality, Selection, and Availability.
– Friends and Family referrals remain the #1 way they discover new brands, followed by Google, Social Media, and Amazon.
– The two groups prefer private labels for purchases in the bed and furniture, housewares, and spirits categories.
– Brand name is prioritized for smartphone, computer, and TV purchases above all else. 

daVinci expands on their Gen Z and Millennial Buying Behavior study with 7 brand hacks that attract and retain, click here for exclusive access to the full whitepaper! 

Transformational CMO Assembly

The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.

C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.

Are you interested in becoming a sponsor for this event? Click here today to learn more >>

Are you a CMO interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Leave a Reply

PUBLISHED BY Emily French

View all posts by Emily French

Related Posts

#MillenniumLive , CIO

#MillenniumLive on New Tech Solutions with Espressive

Joining #MillenniumLive​ this week is Pat Calhoun, CEO at Espressive. As the Chief Espressionist, Pat enlightens us on how organizations are leveraging collaboration tools, the value of implementing a virtual agent for employee self-help, and how an automated service like the Espressive Barista is effectively better serving the enterprise. Watch the video interview below, or […]

Millennium Staff

The Millennium Alliance Comes Out Of The Gate At A Record-Breaking Pace in 2021

NEW YORK – May 6, 2021 – Coming off of the strongest Q1 in its seven-year existence, The Millennium Alliance has continued to build off of what has quickly become a record-breaking 2021 across the board thus far, now fresh off of their most successful April in company history. This comes in large part due to […]

CISO , Healthcare

Your April Assembly Recap

This past April, The Millennium Alliance was proud to host two engaging Virtual Assemblies for C-Suite executives and top industry thought leaders. First up, we had our Healthcare Providers & Payers Transformation Virtual Assembly on April 20-21, which was followed by our Transformational CISO Virtual Assembly on April 27-28. In case you missed either event, […]

CISO

Michael Leiter Set to Keynote Our Upcoming Transformational CISO Virtual Assembly

The conversation on cybersecurity is more important now than ever, and we are honored to welcome our Keynote Speaker Michael Leiter to kick off the discussion at our Upcoming Transformational CISO Virtual Assembly on June 8-9. Michael Leiter is currently a Partner at international law firm Skadden, Arps, Slate, Meagher and Flom, head of the […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Millennium Alliance Membership

Learn More Next

What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.