Power to the People! Gaining Competitive Advantage through AI-Powered Marketing

  • admin
  • By admin
  • in
  • on October 18, 2018

We have been hearing about it for years, and now it is finally here and in full force. More and more businesses and solution providers are claiming AI-enhanced capabilities in their business strategies, and analysts and industry leaders are taking note and hopping on board.

Arguably the most important technology of our era is artificial intelligence, particularly machine learning, due to the fact that a machine has the ability to keep improving its performance without humans having to explain exactly how to accomplish the tasks it is given each time something improves or changes. Within just the past few years, artificial intelligence and machine learning have become far more effective and widely available for everyone looking to implement it into their business in 2018.

It is Not Just a Trend

Since AI scales human-like intelligence qualities through computer systems, AI-powered marketing applies those capabilities to business discipline in order to gain an advantage in the rapidly changing technology environment. It is no surprise that the excitement of AI has leaped into marketing technology; it is an ideal environment for AI to completely revamp how things are done. After all, marketers utilize massive stacks of technology to leverage huge amounts of data to guide billions of decisions that drive trillions of dollars in consumer spending every year. With the demands of modern marketing exceeding the normal pace of volume, velocity, and complexity of cross-channel, personalized customer engagement in recent years, AI-powered marketing has arrived at just the right time.

“With that data (from AI) you’ve suddenly broken past the sound barrier of demographic or lifecycle segmentation into precise, highly targeted, completely personalized experiences produced at light speed: where, when, and how your customer wants and needs you to engage with them.” VentureBeat reports.

With AI driving changes in the levels of tasks and occupations, business processes, and business models, it is shaking up the industry and bringing unprecedented modifications to current structures in business. For example, marketing automation, personalization, content tagging, data integration, journey analysis, and online customer experience have progressed significantly with the advent of AI-powered marketing, and that is only the beginning. AI is here and bringing new value to marketers every day, promising a bright future in marketing.

Using A.I. in 2018

“Understanding and unifying the customer interaction data creates the maps that brands can use to deliver personalized and automated customer journeys. For the first time, brands can pair their customer-centric marketing goals with actual customer-centered marketing, and craft customer journeys guided by AI.” VentureBeat reports.

In the sphere of business, AI is poised to have a transformational impact. Although it is already implemented and in use in thousands of businesses around the world, most big opportunities have not yet been tapped into yet. The effects of AI will be magnified in the coming decade, as virtually every industry will transform their core processes and business models to take advantage of machine learning. The benefits of AI-powered marketing is substantial; it will provide efficiency, checks and balances, quick decision making, testing and learning, and the creation of real-time personalized content creation, something which marketers are in constant need of. AI is not simply just another buzzword anymore – it absolutely has a place in marketing technology and will yield significant benefits for those who implement it into their business strategies in 2018.

ABOUT THE DIGITAL HEALTHCARE TRANSFORMATION ASSEMBLY

The Millennium Alliance is pleased to announce that application for our Digital Event Banner CDOH4 - 300x300 (1)Healthcare Transformation Assembly is now open! Seats are reserved for the C-Level executives leading the digital healthcare revolution.

Healthcare is changing. The need for customer-centric transformation is more vital than ever, to be open and transparent to patients as they navigate new policies. Healthcare systems and insurance carriers are being forced to respond to new demand rapidly.

Download the sponsorship prospectus for more information>> 

Leave a Reply

admin

PUBLISHED BY admin

Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC's best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!

View all posts by admin

Related Posts

Blockchain/Crypto/DeFi

The Millennium Alliance Will Now Accept Bitcoin Payment From Its Customers

NEW YORK – April 9, 2021 – The Millennium Alliance has just announced that it has started allowing customers and vendors to use their cryptocurrency holdings as a form of payment for future transactions. With Bitcoin nearly doubling in value since the start of this year, it was important to Millennium to embrace the digital […]

Millennium Staff

The Millennium Alliance Launches Its New Charitable Initiative, The Millennium Mission

NEW YORK – April 8 2021 – The Millennium Alliance is proud to launch The Millennium Mission, a new charitable endeavor that incorporates philanthropy into the Assemblies that Millennium’s members know and love. At each Assembly, the most engaged attendee will be awarded with a $1,000 donation in their name to the charity of their […]

#MillenniumLive , Healthcare

#MillenniumLive with Wolters Kluwer on AI-Powered Healthcare & Recent Tech Trends

#MillenniumLive is joined by Dr. Itay Klaz, Medical Director for Clinical Surveillance & Compliance at Wolters Kluwer, Health. In this week’s episode, we take a deep dive into the development, implementation, and support of Wolter Kluwer’s AI-powered clinical surveillance solution and receive the physician’s perspective on some key trends surrounding enterprise-level EHR, treating Sepsis, and […]

CMO

Research Preview: The State of Digital Advertising in Retail 2021

Digital advertising is difficult, and the behavioral shift triggered by COVID have made it even more so. Many challenges get in the way of maximizing our Return on Advertising Spend and delivering conversions. This was made painfully clear in a research study performed in Spring 2020 that uncovered the top organizational, people, and technology challenges […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Millennium Alliance Membership

Learn More Next

What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.