We have been hearing about it for years, and now it is finally here and in full force. More and more businesses and solution providers are claiming AI-enhanced capabilities in their business strategies, and analysts and industry leaders are taking note and hopping on board.
Arguably the most important technology of our era is artificial intelligence, particularly machine learning, due to the fact that a machine has the ability to keep improving its performance without humans having to explain exactly how to accomplish the tasks it is given each time something improves or changes. Within just the past few years, artificial intelligence and machine learning have become far more effective and widely available for everyone looking to implement it into their business in 2018.
It is Not Just a Trend
Since AI scales human-like intelligence qualities through computer systems, AI-powered marketing applies those capabilities to business discipline in order to gain an advantage in the rapidly changing technology environment. It is no surprise that the excitement of AI has leaped into marketing technology; it is an ideal environment for AI to completely revamp how things are done. After all, marketers utilize massive stacks of technology to leverage huge amounts of data to guide billions of decisions that drive trillions of dollars in consumer spending every year. With the demands of modern marketing exceeding the normal pace of volume, velocity, and complexity of cross-channel, personalized customer engagement in recent years, AI-powered marketing has arrived at just the right time.
“With that data (from AI) you’ve suddenly broken past the sound barrier of demographic or lifecycle segmentation into precise, highly targeted, completely personalized experiences produced at light speed: where, when, and how your customer wants and needs you to engage with them.” VentureBeat reports.
With AI driving changes in the levels of tasks and occupations, business processes, and business models, it is shaking up the industry and bringing unprecedented modifications to current structures in business. For example, marketing automation, personalization, content tagging, data integration, journey analysis, and online customer experience have progressed significantly with the advent of AI-powered marketing, and that is only the beginning. AI is here and bringing new value to marketers every day, promising a bright future in marketing.
Using A.I. in 2018
“Understanding and unifying the customer interaction data creates the maps that brands can use to deliver personalized and automated customer journeys. For the first time, brands can pair their customer-centric marketing goals with actual customer-centered marketing, and craft customer journeys guided by AI.” VentureBeat reports.
In the sphere of business, AI is poised to have a transformational impact. Although it is already implemented and in use in thousands of businesses around the world, most big opportunities have not yet been tapped into yet. The effects of AI will be magnified in the coming decade, as virtually every industry will transform their core processes and business models to take advantage of machine learning. The benefits of AI-powered marketing is substantial; it will provide efficiency, checks and balances, quick decision making, testing and learning, and the creation of real-time personalized content creation, something which marketers are in constant need of. AI is not simply just another buzzword anymore – it absolutely has a place in marketing technology and will yield significant benefits for those who implement it into their business strategies in 2018.
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Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC's best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!
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