Power to the People! Gaining Competitive Advantage through AI-Powered Marketing

We have been hearing about it for years, and now it is finally here and in full force. More and more businesses and solution providers are claiming AI-enhanced capabilities in their business strategies, and analysts and industry leaders are taking note and hopping on board.

Arguably the most important technology of our era is artificial intelligence, particularly machine learning, due to the fact that a machine has the ability to keep improving its performance without humans having to explain exactly how to accomplish the tasks it is given each time something improves or changes. Within just the past few years, artificial intelligence and machine learning have become far more effective and widely available for everyone looking to implement it into their business in 2018.

It is Not Just a Trend

Since AI scales human-like intelligence qualities through computer systems, AI-powered marketing applies those capabilities to business discipline in order to gain an advantage in the rapidly changing technology environment. It is no surprise that the excitement of AI has leaped into marketing technology; it is an ideal environment for AI to completely revamp how things are done. After all, marketers utilize massive stacks of technology to leverage huge amounts of data to guide billions of decisions that drive trillions of dollars in consumer spending every year. With the demands of modern marketing exceeding the normal pace of volume, velocity, and complexity of cross-channel, personalized customer engagement in recent years, AI-powered marketing has arrived at just the right time.

“With that data (from AI) you’ve suddenly broken past the sound barrier of demographic or lifecycle segmentation into precise, highly targeted, completely personalized experiences produced at light speed: where, when, and how your customer wants and needs you to engage with them.” VentureBeat reports.

With AI driving changes in the levels of tasks and occupations, business processes, and business models, it is shaking up the industry and bringing unprecedented modifications to current structures in business. For example, marketing automation, personalization, content tagging, data integration, journey analysis, and online customer experience have progressed significantly with the advent of AI-powered marketing, and that is only the beginning. AI is here and bringing new value to marketers every day, promising a bright future in marketing.

Using A.I. in 2018

“Understanding and unifying the customer interaction data creates the maps that brands can use to deliver personalized and automated customer journeys. For the first time, brands can pair their customer-centric marketing goals with actual customer-centered marketing, and craft customer journeys guided by AI.” VentureBeat reports.

In the sphere of business, AI is poised to have a transformational impact. Although it is already implemented and in use in thousands of businesses around the world, most big opportunities have not yet been tapped into yet. The effects of AI will be magnified in the coming decade, as virtually every industry will transform their core processes and business models to take advantage of machine learning. The benefits of AI-powered marketing is substantial; it will provide efficiency, checks and balances, quick decision making, testing and learning, and the creation of real-time personalized content creation, something which marketers are in constant need of. AI is not simply just another buzzword anymore – it absolutely has a place in marketing technology and will yield significant benefits for those who implement it into their business strategies in 2018.

ABOUT THE DIGITAL HEALTHCARE TRANSFORMATION ASSEMBLY

The Millennium Alliance is pleased to announce that application for our Digital Event Banner CDOH4 - 300x300 (1)Healthcare Transformation Assembly is now open! Seats are reserved for the C-Level executives leading the digital healthcare revolution.

Healthcare is changing. The need for customer-centric transformation is more vital than ever, to be open and transparent to patients as they navigate new policies. Healthcare systems and insurance carriers are being forced to respond to new demand rapidly.

Download the sponsorship prospectus for more information>> 

Leave a Reply

admin

PUBLISHED BY admin

Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC's best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!

View all posts by admin

Related Posts

#MillenniumLive , Technology

#MillenniumLive with Suzette Kent, Former CIO of the US Government

We have a very special #MillenniumLive episode for this week. Our Co-Founder, Alex Sobol, had the opportunity to interview our upcoming Digital Enterprise CIO & Data Keynote Speaker, Suzette Kent, on becoming the US Government’s first female CIO. Kent shares her wisdom on a number of topics, such as building the US technical workforce, digital […]

#MillenniumLive , Healthcare , Podcast

#MillenniumLive Talks Technology Trends with Healthgrades

#MillenniumLive is joined by Chris Catallo, Chief Business Development Officer at Healthgrades for a discussion on data and technology trends within healthcare. He explains how Healthgrades takes a platform approach for better connectivity between consumers and provider. He also touches on the utilization of predictive models to better engage consumers, as well as other ways technology […]

Security

David Sable Asks, “Are We Prepared to Protect Ourselves Against the Next Great Hack?”

As originally published by David Sable on Linkedin. Subscribe to the newsletter! 2017 was an epic year for cybersecurity disaster. It also marked a turning point in hacking. No longer were the targets individual corporations that fell victim to relentless attacks that ultimately breached even the most up-to-date security walls, or the sneak intrusions via holes […]

Digital , Marketing

Say Goodbye to Third Party Cookies: Digital Marketing in 2021

The time is finally here: 2021 is the year that Google Chrome’s ban on third-party cookies will begin to take effect. The popular search engine announced in early 2020 that it would slowly phase out the feature, disappearing completely by 2022. Google is the latest browser to make this change, following in the footsteps of […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.

arrow