Finding Retail Marketing Efficiency in 2021

  • By Elizabeth Radziul
  • in ,
  • on March 3, 2021

Last year, we saw the COVID-19 pandemic alter buyer behavior as consumers migrated to digital purchase channels. In 2020, McKinsey uncovered that 40 percent of consumers reported switching brands or retailers. Gartner noted that “Marketing organizations are ill-prepared for COVID-19’s impact on the global economy and consumer sentiment, and this crisis will only exacerbate the budget strain we saw developing in 2019.” Indeed, in this new world where retail marketers are being asked to do more with less, it’s imperative to search for ways to attract more shoppers, increase purchase conversion, and generate more repeat purchases. 

Now a year into the pandemic, what have we learned? 

Our partners at DELVE took a look at the year behind us and found the key to retail marketing efficiency in 2021. Their recent article outlines how to improve ROAS, CPA and ROI in Retail Marketing for greater efficiency.

Go here to read the full article.

About DELVE 

DELVE helps brands improve marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. As a data science expert, we integrate disparate data sources and technology stacks to deliver analytics and predictive insights that business leaders trust to improve decision making. As a digital marketing partner, we act as an

extension of brand marketing teams to plan, deliver and optimize analytics-first media campaigns to accelerate lead generation and recurring revenue growth. As a technology consultant, we provide digital skills training and technology integration services to sharpen digital competency. With locations in North America and Europe, DELVE is trusted by brands around the world for efficient revenue growth. DELVE is a certified Google Marketing Platform Partner, a Google Cloud Certified Services Partner, and one of Inc. 5000’s fastest-growing companies.

Leave a Reply

PUBLISHED BY Elizabeth Radziul

View all posts by Elizabeth Radziul

Related Posts

Blockchain/Crypto/DeFi

The Millennium Alliance Will Now Accept Bitcoin Payment From Its Customers

NEW YORK – April 9, 2021 – The Millennium Alliance has just announced that it has started allowing customers and vendors to use their cryptocurrency holdings as a form of payment for future transactions. With Bitcoin nearly doubling in value since the start of this year, it was important to Millennium to embrace the digital […]

Millennium Staff

The Millennium Alliance Launches Its New Charitable Initiative, The Millennium Mission

NEW YORK – April 8 2021 – The Millennium Alliance is proud to launch The Millennium Mission, a new charitable endeavor that incorporates philanthropy into the Assemblies that Millennium’s members know and love. At each Assembly, the most engaged attendee will be awarded with a $1,000 donation in their name to the charity of their […]

#MillenniumLive , Healthcare

#MillenniumLive with Wolters Kluwer on AI-Powered Healthcare & Recent Tech Trends

#MillenniumLive is joined by Dr. Itay Klaz, Medical Director for Clinical Surveillance & Compliance at Wolters Kluwer, Health. In this week’s episode, we take a deep dive into the development, implementation, and support of Wolter Kluwer’s AI-powered clinical surveillance solution and receive the physician’s perspective on some key trends surrounding enterprise-level EHR, treating Sepsis, and […]

CMO

Research Preview: The State of Digital Advertising in Retail 2021

Digital advertising is difficult, and the behavioral shift triggered by COVID have made it even more so. Many challenges get in the way of maximizing our Return on Advertising Spend and delivering conversions. This was made painfully clear in a research study performed in Spring 2020 that uncovered the top organizational, people, and technology challenges […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Millennium Alliance Membership

Learn More Next

What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.