Fernando Machado, Global Chief Marketing Officer, Burger King To Keynote Upcoming Digital Retail Transformation Assembly

The Millennium Alliance is excited to announce Fernando Machado, Global Chief Marketing Officer at Burger King will be the Keynote Speaker at The Digital Retail Transformation Assembly taking place at the Fairmont Dallas from August 26-27, 2019.

About Fernando Machado:

Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth.

Currently, as Global CMO at Burger King, Fernando’s focus is infusing the brand with purpose, modernizing the design, and inspiring the organization around brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and Advertiser of the Year at the Clio Awards 2018. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of the Whopper”, “Burning Stores”, “Bullying Jr”, “Whopper Neutrality”, and “Scary Clown Night”.

Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking “Beauty Sketches” (Titanium GP in 2013).

Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 – only person to ever win twice), by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017 and 2018), by AdAge as top 50 most creative people in the business (2017), and by Forbes as Top 100 Most Creative Minds in Business.

About The Digital Retail Transformation Assembly:CDOR7 (1)

C-Level experts from across North America’s retail industry are coming together in Dallas in August to anticipate the highly complex digital retail environment that will develop over the next few years.

Through a cutting-edge program designed by the industry, for the industry, we will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership. A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

Leave a Reply

admin

PUBLISHED BY admin

Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC's best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!

View all posts by admin

Related Posts

CMO , Retail

Partner Success Story: AnyRoad x Fleetwood Paints

Contributed by AnyRoad Our partners at AnyRoad help companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing. AnyRoad recently collaborated with Fleetwood Paints in 2021 to streamline the latter company’s appointment process, scale their omnichannel presence, and glean more insights. These […]

#MillenniumLive , Podcast

#MillenniumLive on Leveraging Social Media To Solve Problems

#MillenniumLive welcomes Danny Flamberg, Vice President, Strategy – HCP at LiveWorld. Danny is a pioneer in crafting compelling strategies, devising breakthrough messaging, and embracing omnichannel thinking. He joins #MillenniumLive to share how LiveWorld helps hospitals and health systems through engagement at the intersection of social & digital. Danny talks about how LiveWorld addresses patient & […]

#MillenniumLive , Data , Healthcare , Podcast

#MillenniumLive on Accelerating The Consumer Experience with Data with Informatica

#MillenniumLive welcomes the team at Informatica: Chuck Hayes, Customer Insights & Master Data Management Account Executive, Healthcare & Life Sciences and Richard Cramer, Chief Strategist, Healthcare & Life Sciences. Chuck and Richard share their thoughts on the trending topic: healthcare consumer experience, and how Informatica makes moving to “the cloud” an easy experience. Together, Informatica […]

#MillenniumLive , Healthcare , Podcast

#MillenniumLive on Igniting a Digital Health Revolution with Validic

#MillenniumLive welcomes Drew Schiller, CEO & Co-Founder at Validic, the healthcare industry’s premier technology platform for convenient, easy access to digital health data from best-in-class clinical and remote-monitoring devices, sensors, fitness equipment, wearables and patient wellness applications. Drew discusses Validic’s unique perspective on the role remote patient monitoring plays as part of an organization’s digital […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Millennium Alliance Membership

Learn More Next

What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.