Exclusive Interview with Agency Within

  • By Emily French
  • in
  • on September 27, 2019

We had the opportunity to sit down with Agency Within to discuss strategy, challenges and trends at our Digital Marketing & Retail Transformation Assembly last month in Dallas, TX. If you don’t know already, Agency Within is a full-service digital marketing agency based out of Long Island City, NY, and their clientele includes industry leaders such as Nike, Budweiser, Shake Shack & Facebook. With their finger on the pulse of marketing innovation, see what they had to say about digital transformation.

1. Can you give us a little insight into what Agency Within specializes in? 

Agency Within is a full-service performance marketing company. They help their partners grow through paid media strategy/execution, as well as creative services They work with brands to solve complex business problems like cross-channel attribution and optimizing for customer lifetime value and long-term profit, instead of just monthly revenue or CPA.

2. Why do you think it is important for brands to invest in a digital marketing strategy?

Digital marketing allows brands to connect with potential consumers in a way that is not only highly trackable, but provides the opportunity to combine branding with performance marketing in a way that generates an emotional connection while also driving results.

3. Since the digital marketing landscape is constantly changing and evolving, how do you think brands can stay relevant, especially among their competition? 

Creative testing is the key to staying relevant. We work with all of our clients to develop rigorous methodologies for testing creative and messaging concepts at scale, quickly iterating on the winners and generating insights that can be leveraged for future testing.

4. What marketing trends do you think will make a disruptive impact in 2020?

Augmented reality (AR) is one we’re really excited about and think could make a big impact next year. The ability to add a “try before you buy” experience to the e-commerce journey could remove a lot of friction from the process in increase conversion rates in categories that typically rely on an in-person touchpoint. Our creative team has been working with leading publishers to push the boundaries on this new technology.

5. What has been the most rewarding brand success story that Agency Within has been a part of?

In recent years, our partners at Nike have shifted their focus to the new standard of retail – building a direct, digital connection with customers through it’s owned digital platforms. To quote Mark Parker, “FY19 was a pivotal year for Nike as [they] continue to bring [their] Consumer Direct Offense to life through the marketplace”. The 35% increase in digital commerce sales was further supported by a focus on NikePlus membership and integrating the owner properties – like app activations in retail locations.

For more information on Agency Within, click here!

Leave a Reply

PUBLISHED BY Emily French

View all posts by Emily French

Related Posts

DarkTrace Cyber AI Analyst: Augmenting Your Security Team with AI-Driven Investigations

The myriad of security tools used by businesses today creates massive quantities of data and surfaces too many alerts for analysts to effectively manage. As threats become increasingly sophisticated and the cyber security industry continues to face a skills shortage, over-worked and under-resourced teams urgently need augmentation. Cyber AI Analyst, the product of a research initiative […]

News

The Pivot Project: Crowdsourcing Solutions to COVID-19 Problems 

The overwhelming implications of COVID-19 have defined a generation, but despite the hardships Americans are facing today, it’s shown us that social media is a momentous tool for building awareness & delivering aid to those in need. The Pivot Project, co-founded by our Advisory Board member, Cynthia Johnson, is set to do just that: utilize […]

#MillenniumLive Keynote Series: John Carlin, Author of “Dawn of the Code War”

The Millennium Alliance was honored to have John Carlin as the virtual Transformational CISO Assembly’s opening keynote speaker. He is the former Assistant Attorney General for the DOJ’s National Security Division. John currently chairs the Global Risk & Crisis Management Practice Group and the National Security Practice Group at Morrison & Foerster & hosts the […]

Technology

Bill Murphy Keynotes Upcoming Data and Technology Virtual Assembly!

It’s almost time for our Digital Enterprise CIO and Data Transformation Virtual Assembly, and we have some very exciting news to share. Bill Murphy, Former Senior Managing Director and CTO at Blackstone, is set to kick off the event as our Featured Keynote Speaker! Bill Murphy is a true technology expert who led Blackstone’s Innovations […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.

arrow