Digital Transformation for Marketers: Turning Strategy into a People-First Plan

  • By digitaldiary
  • in
  • on June 3, 2021

As published by ICP

Digital Transformation has the power to transform business success, and in the world of marketing and brands to change the conversation to an individual consumer level by harnessing the insight and power of technology, data and analytics.

Digital Transformation remains a key focus for organizations, as the pressure to adapt to the opportunities and challenges of the Omni-Channel world is quickening. That pressure is felt from the boardroom to the marketing department, as all have to change to realize the full potential of Digital Transformation and not lag behind competitors.

The key objectives of a successful Digital Transformation strategy are:

  • To enable a consistent and relevant one-to-one relationship between the consumer and brands, helping gain competitive advantage
  • To provide a blueprint for Digital Transformation that is agile enough to accommodate change
  • To unite the company in the pursuit of the Digital Transformation vision
  • To successfully implement long-lasting change and deliver on the Digital Transformation promise

To deliver on the promise you need many wise heads with the right mix of leadership, experience, market awareness technical know-how, and change management skills.

This report from our partners at ICP focuses on the, often overlooked, people and change area of Digital Transformation and highlights the importance of a more sustained and people-centric approach, focusing on the role of the marketer and partners. We go on to describe some ‘best practice’ approaches, what can typically go wrong, and finally, what ROI might look like.

Read More

Leave a Reply
PUBLISHED BY digitaldiary

View all posts by digitaldiary

Related Posts
#MillenniumLive: AI-powered ITOps with BigPanda

#MillenniumLive , Podcast , Retail

#MillenniumLive: AI-powered ITOps with BigPanda
Elevating Success: Transformative HR Leadership Puts Employee Well-being First


Elevating Success: Transformative HR Leadership Puts Employee Well-being First
The Geek Squad Effect: Cutting Patient Activation Time in Half with Best Buy Health


The Geek Squad Effect: Cutting Patient Activation Time in Half with Best Buy Health
When you need… you need DynaMedex with EBSCO Health


When you need… you need DynaMedex with EBSCO Health
Looking to

Reach thousands of C-Level
Executives every month.

Next Request More Information
Become a Guest

Do you have content that you feel will
resonate with our audience? We'd love to
welcome you as a guest contributor!

Next Contact Digital Diary
Lovin’ Digital

Premium content to our readers
interested in all things business.

Next Subscribe Now
Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

Next About Millenium Alliance
About Digital Diary
The go-to source for all things digital transformation.

Launched in 2017, Digital Diary was created to provide premium content to our members interested in executive education and business transformation. With C-Suite executive and top academic contributors, interviews with industry leaders, and digital transformation insights from technology experts, Digital Diary has all of the professional development tools you need to stay ahead of the curve.

Meaningful Opportunities
Leadership skills at every level

We are dedicated to distributing meaningful opportunities for our reader to increase their personal knowledge, simplify business initiatives, and to have the right information to build their capabilities and leadership skills at every level.

Millennium Alliance Membership

In the midst of disruption across all industries, our members are given the tools they need to digitally transform their organizations.

What does it mean to be a
Millennium Member?
Joining Mill All is an opportunity unlike any other to connect with the best professionals in your industry and be a part of a community to become the best leader you can be.

Interested in Learning More?

Reach out to us or
keep learning
arrow Read the Digital Diary
NextConnect with Us