Prev
Next

Digital Transformation for Marketers: Turning Strategy into a People-First Plan

  • By milladmin
  • in CMO
  • on June 03, 2021

As published by ICP

Digital Transformation has the power to transform business success, and in the world of marketing and brands to change the conversation to an individual consumer level by harnessing the insight and power of technology, data and analytics.

Digital Transformation remains a key focus for organizations, as the pressure to adapt to the opportunities and challenges of the Omni-Channel world is quickening. That pressure is felt from the boardroom to the marketing department, as all have to change to realize the full potential of Digital Transformation and not lag behind competitors.

The key objectives of a successful Digital Transformation strategy are:

  • To enable a consistent and relevant one-to-one relationship between the consumer and brands, helping gain competitive advantage
  • To provide a blueprint for Digital Transformation that is agile enough to accommodate change
  • To unite the company in the pursuit of the Digital Transformation vision
  • To successfully implement long-lasting change and deliver on the Digital Transformation promise

To deliver on the promise you need many wise heads with the right mix of leadership, experience, market awareness technical know-how, and change management skills.

This report from our partners at ICP focuses on the, often overlooked, people and change area of Digital Transformation and highlights the importance of a more sustained and people-centric approach, focusing on the role of the marketer and partners. We go on to describe some ‘best practice’ approaches, what can typically go wrong, and finally, what ROI might look like.

Read More

PUBLISHED BY milladmin

View all posts by milladmin

Related Posts
team

About Digital Diary

The go-to source for all things digital transformation.

Launched in 2017, Digital Diary was created to provide premium content to our members interested in executive education and business transformation. With C-Suite executive and top academic contributors, interviews with industry leaders, and digital transformation insights from technology experts, Digital Diary has all of the professional development tools you need to stay ahead of the curve.

Meaningful Opportunities

Leadership skills at every level

We are dedicated to distributing meaningful opportunities for our reader to increase their personal knowledge, simplify business initiatives, and to have the right information to build their capabilities and leadership skills at every level.

team

Interested in Learning More?

Reach out to us or
keep learning

Next
Check Out Our Events
Next
Check Out Our Community Dinners
Next
Check Out Digital Diary
Logo