COVID-19’s Impact on eCommerce: Get the Numbers Here

  • By Emily French
  • in
  • on March 19, 2020

As originally published by WITHIN.

WITHIN is monitoring the effects of COVID-19 on ecommerce. Using data from a sampling of clients, we are tracking year-over-year trends in ecommerce revenue, ad spend, and conversion rate relative to the pre-COVID benchmark period.

For insight into how to best weather the storm, check out our new study, “Digital strategies to get your brand through Coronavirus.”

Tuesday, March 17, 2020

The effects of the COVID-19 outbreak in the US are growing, with 4,226 documented cases as of this writing. San Francisco has ordered a shelter-in-place policy while New York City ponders doing the same. Meanwhile, for now, retail metrics seem to be leveling off.

FASHION

  • From its pre-COVID trend, fashion ecommerce revenue has fallen -61.68%, up a bit from yesterday’s -63%.
  • Conversion rates are down by -34%, higher than yesterday’s -46%

OMNICHANNEL

  • Revenue has fallen -63.13%
  • Conversion rates continued to fall, now at -16.3%.

LUXURY

  • Revenue saw a little bump, up to -31% compared to yesterday’s -37.87%
  • Conversion rates fell to 0.40% from yesterday’s +25.4%.

PURE-PLAY ECOMMERCE

  • Revenue made a slight rebound from -46.43% to today’s -29%.
  • Conversion rates are likewise slightly up at -26.5% compared to yesterday’s –32.63%.

SUBSCRIPTION & AT-HOME CONVENIENCE

  • Revenue has risen by +204.3%.
  • Conversion rates are up by +159.22%.

Monday, March 16, 2020

As of this writing, the number of reported COVID-19 cases has grown by 114% since yesterday. Across the country, stores, gyms, restaurants, bars, venues, movie theaters, and schools are closing their doors indefinitely. The retail world is likewise not faring well.

FASHION

  • From its pre-COVID trend, fashion ecommerce revenue has fallen -63%.
  • Conversion rates are down by -34%, higher than yesterday’s -46%.

OMNICHANNEL

  • Revenue has fallen -57.3%.
  • Conversion rates are down by -7.44%.

LUXURY

  • Revenue has fallen -37.87%.
  • Conversion rates are up by +25.4%, likely because they’ve pulled back ad spend which has decreased traffic. Repeat buyers and lack of new site traffic make the CvR appear higher.

PURE-PLAY ECOMMERCE

  • Revenue has fallen -46.43% from its pre-COVID trend.
  • Conversion rates are down by –32.63%.

SUBSCRIPTION & AT-HOME CONVENIENCE

  • Revenue has risen by +204.88%.
  • Conversion rates are up by an amazing +119.36%.

Friday, March 13, 2020

COVID-19 continues to spread, with 1,629 confirmed cases across the US. The economic impact is being felt across retail verticals too.
  • The fashion category has been hit hard, with revenue -40.96% from where it was trending around this time in January (the baseline benchmark we’re using).
  • Pure-play ecommerce growth has slowed from our last update from -14.57% on 03/10 to -35.30 from its growth trend.
  • Omnichannel has declined to -41.42% from trending revenue growth.
  • Subscription brands continue to grow at an incredible pace, at +127.19% from its baseline trending growth this time two months ago.
  • Luxury goods continue to drop, now at -35.99%.

Go here for WITHIN’s latest updates on COVID-19’s impact on eCommerce.

Leave a Reply
PUBLISHED BY Emily French

View all posts by Emily French

Related Posts
#MillenniumLive IT Solutions That Meet You Where You Go

#MillenniumLive , Data , Podcast

#MillenniumLive IT Solutions That Meet You Where You Go
Building a Foundation for Enterprise Data Democratization with Kin + Carta

Digital

Building a Foundation for Enterprise Data Democratization with Kin + Carta
Moving Away from Legacy Monolithic Systems to Composable DXPs with Rangle.io

Digital

Moving Away from Legacy Monolithic Systems to Composable DXPs with Rangle.io
#MillenniumLive on SAP & Hyperscale Cloud with Lemongrass

#MillenniumLive , Data , Podcast

#MillenniumLive on SAP & Hyperscale Cloud with Lemongrass
Looking to
Sponsor?

Reach thousands of C-Level
Executives every month.

Next Request More Information
Become a Guest
Contributor

Do you have content that you feel will
resonate with our audience? We'd love to
welcome you as a guest contributor!

Next Contact Digital Diary
Lovin’ Digital
Diary?

Premium content to our readers
interested in all things business.

Next Subscribe Now
Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

Next About Millenium Alliance
team
About Digital Diary
The go-to source for all things digital transformation.

Launched in 2017, Digital Diary was created to provide premium content to our members interested in executive education and business transformation. With C-Suite executive and top academic contributors, interviews with industry leaders, and digital transformation insights from technology experts, Digital Diary has all of the professional development tools you need to stay ahead of the curve.

Meaningful Opportunities
Leadership skills at every level

We are dedicated to distributing meaningful opportunities for our reader to increase their personal knowledge, simplify business initiatives, and to have the right information to build their capabilities and leadership skills at every level.

team
Millennium Alliance Membership

In the midst of disruption across all industries, our members are given the tools they need to digitally transform their organizations.

 
What does it mean to be a
Millennium Member?

Joining Mill All is an opportunity unlike any other to connect with the best professionals in your industry and be a part of a community to become the best leader you can be.

50+ Annual Exclusive Invite-Only Assemblies
$1 Billion+ In Business Deals Conducted Annually
47k+ Engaged Members
2k+ Executives From Fortune
500 Companies Attend Each Year
97% Of Members Are VP Level & Above
5k+ Annual 1:1 Networking Meetings

Interested in Learning More?

Reach out to us or
keep learning
arrow Read the Digital Diary
NextConnect with Us