COVID-19’s Impact on eCommerce: Get the Numbers Here

  • By Emily French
  • in
  • on March 19, 2020

As originally published by WITHIN.

WITHIN is monitoring the effects of COVID-19 on ecommerce. Using data from a sampling of clients, we are tracking year-over-year trends in ecommerce revenue, ad spend, and conversion rate relative to the pre-COVID benchmark period.

For insight into how to best weather the storm, check out our new study, “Digital strategies to get your brand through Coronavirus.”

Tuesday, March 17, 2020

The effects of the COVID-19 outbreak in the US are growing, with 4,226 documented cases as of this writing. San Francisco has ordered a shelter-in-place policy while New York City ponders doing the same. Meanwhile, for now, retail metrics seem to be leveling off.

FASHION

  • From its pre-COVID trend, fashion ecommerce revenue has fallen -61.68%, up a bit from yesterday’s -63%.
  • Conversion rates are down by -34%, higher than yesterday’s -46%

OMNICHANNEL

  • Revenue has fallen -63.13%
  • Conversion rates continued to fall, now at -16.3%.

LUXURY

  • Revenue saw a little bump, up to -31% compared to yesterday’s -37.87%
  • Conversion rates fell to 0.40% from yesterday’s +25.4%.

PURE-PLAY ECOMMERCE

  • Revenue made a slight rebound from -46.43% to today’s -29%.
  • Conversion rates are likewise slightly up at -26.5% compared to yesterday’s –32.63%.

SUBSCRIPTION & AT-HOME CONVENIENCE

  • Revenue has risen by +204.3%.
  • Conversion rates are up by +159.22%.

Monday, March 16, 2020

As of this writing, the number of reported COVID-19 cases has grown by 114% since yesterday. Across the country, stores, gyms, restaurants, bars, venues, movie theaters, and schools are closing their doors indefinitely. The retail world is likewise not faring well.

FASHION

  • From its pre-COVID trend, fashion ecommerce revenue has fallen -63%.
  • Conversion rates are down by -34%, higher than yesterday’s -46%.

OMNICHANNEL

  • Revenue has fallen -57.3%.
  • Conversion rates are down by -7.44%.

LUXURY

  • Revenue has fallen -37.87%.
  • Conversion rates are up by +25.4%, likely because they’ve pulled back ad spend which has decreased traffic. Repeat buyers and lack of new site traffic make the CvR appear higher.

PURE-PLAY ECOMMERCE

  • Revenue has fallen -46.43% from its pre-COVID trend.
  • Conversion rates are down by –32.63%.

SUBSCRIPTION & AT-HOME CONVENIENCE

  • Revenue has risen by +204.88%.
  • Conversion rates are up by an amazing +119.36%.

Friday, March 13, 2020

COVID-19 continues to spread, with 1,629 confirmed cases across the US. The economic impact is being felt across retail verticals too.
  • The fashion category has been hit hard, with revenue -40.96% from where it was trending around this time in January (the baseline benchmark we’re using).
  • Pure-play ecommerce growth has slowed from our last update from -14.57% on 03/10 to -35.30 from its growth trend.
  • Omnichannel has declined to -41.42% from trending revenue growth.
  • Subscription brands continue to grow at an incredible pace, at +127.19% from its baseline trending growth this time two months ago.
  • Luxury goods continue to drop, now at -35.99%.

Go here for WITHIN’s latest updates on COVID-19’s impact on eCommerce.

Leave a Reply

PUBLISHED BY Emily French

View all posts by Emily French

Related Posts

#MillenniumLive , Healthcare , Podcast

Dr. Jay Bhatt Joins Us on #MillenniumLive

Millennium Co-Founder Alex Sobol’s series continues with an interesting conversation on The Millennium Live podcast with Keynote Speaker, Dr. Jay Bhatt. Known to some of his patients as “the dancing doctor”, Jay is a Primary Care Internist and Geriatrician committed to care delivery innovation, advancing health equity and providing care to vulnerable populations. He serves […]

CISO

The Millennium Alliance Confirms CrowdStrike As Their Diamond Sponsor For Their Upcoming Flagship Cybersecurity Assembly

NEW YORK – June 7, 2021 – The Millennium Alliance is pleased to announce CrowdStrike as their Diamond Sponsor for this month’s Transformational CISO Assembly. The Assembly which is being held virtually on June 8th and 9th, will host 70+ of the nation’s elite CISOs with the aim of providing each C-Suite executive in attendance […]

#MillenniumLive , Podcast

#MillenniumLive on Customer-Centric Solutions with Rangle.io

This week of #MillenniumLive, Nick Van Weerdenburg, Founder and CEO at Rangle.io, discusses a customer-centric approach to digital transformation. He emphasizes the role of experiential learning when creating change within an organization, the importance of investing in teams to create capacity for transformation, and organizational culture’s effect on outcomes. He also discusses some common roadblocks […]

CMO

Digital Transformation for Marketers: Turning Strategy into a People-First Plan

As published by ICP Digital Transformation has the power to transform business success, and in the world of marketing and brands to change the conversation to an individual consumer level by harnessing the insight and power of technology, data and analytics. Digital Transformation remains a key focus for organizations, as the pressure to adapt to […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Millennium Alliance Membership

Learn More Next

What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.