MA

The Millennium Alliance is an invitation-only organization for Senior-Level Executives and Business Transformers.

212-256-9890
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Bleed a Creed: Is There Purpose in Your Veins?

In his new book Bleed a Creed, top branding expert Matt Carcieri gives the why-to and how-to to everyone looking to overcome the “purpose challenge”: the challenge to finding a true devotion and embedding it within your organization, brand, and operations. This navigational guidebook features a foreword by Former Global Marketing Officer of Proctor & Gamble, Jim Stengel, and seven instructive chapters to guide you on a course to successful activation. Matt is currently a partner with Jim Stengel at The Jim Stengel Group, and also a proud partner of The Millennium Alliance.

Purpose offers tremendous promise for business.  

According to recent studies, 80 percent of companies that over-perform on revenue growth link everything they do to purpose, and brands with a purpose have outperformed the stock market by 120 percent.  Other studies show that Millennials are five times more likely to stay with a company when they have a strong connection to its purpose; and consumers are more likely to advocate for a brand after hearing about its stand than its product features.

But for the majority of companies and brands, the promise of purpose is not their reality.  That’s because their purpose is a platitude; it doesn’t represent a heartfelt devotion that’s authentic to the DNA of the enterprise.  And more often than not, leaders haven’t taken the actions that are required for it to penetrate the mechanics of the business.

In this navigational guidebook, Matt Carcieri helps you overcome the “purpose challenge”: the challenge of finding a true devotion and committing your organization to a more purposeful path to growth.  Seven instructive chapters explain why great purpose starts with a definitive creed – a unique point of view – and then guide you on a course to successful activation.

Order Breed a Creed: How to Create and Activate a Powerful Brand Purpose on Amazon >>

 

PRAISE FOR BLEED A CREED

Bleed a Creed is the essential playbook for building a purposeful brand and organization.  You will be inspired to build your own business with a unique point of view and armed with lessons to make it happen.”

  • Eric Ryan, co-founder, method and OLLY

“A veteran practitioner of purpose, Matt has created a practical roadmap to seizing the opportunities that purpose unleashes.  This book is a powerful resource for anyone who’s on the purpose journey – whether starting out or climbing its peaks.”

  • Roy Spence, co-founder & chairman, GSD&M / co-founder & CEO, The Purpose Institute

“Matt Carcieri knows the key insight to successful branding practice: consumers don’t just buy brands, they live lives; and into those lives, successful brands with purpose come.  Read this rich workbook and benefit from Matt’s wisdom, experience and frameworks to help your brand lead a purpose-driven life.”

  • Susan Fournier, Allen Questrom Professor and Dean, Boston University Questrom School of Business

“When the alarm rings at 5:30 and your first thought is market share or market cap, just go back to sleep.  You’re missing the point. And the rewarding path. And the rich possibilities… as Matt Carcieri reveals.”

  • Bob Garfield, co-host of On the Media and coauthor of Can’t Buy Me Like

“Matt has catalyzed a movement across our company that is step-changing engagement and innovation.  In this book, he shares the tools of his trade, providing a concrete roadmap to unleashing the full power of purpose.”

  • Jeff Boutelle, CEO, Pharmavite

“Matt completely redefined my company based on these principles, and it allowed us to shoot from last place in our category to second.  Bleed a Creed shows you the path to get there.”

  • Greg Stuart, Global CEO, Mobile Marketing Association

“Matt has helped us immensely on our Purpose journey to drive competitive advantage by inspiring our people.  I highly recommend him and this book as your guide to help you carve your own path.”

  • Jason Anderson, Senior Vice President Marketing, Cadillac Fairview
Join the hype and order your copy today >>

 

ABOUT THE AUTHOR

Matt Carcieri is one of the world’s foremost “purposologists,” having worked on purpose with more than a hundred companies and brands.

He began his career as a marketing executive at Procter & Gamble, where, for fifteen years, he pioneered purpose-driven brand building inside the world’s largest advertiser. As an in-house expert on the topic, he spearheaded purpose work on most of P&G’s billion-dollar brands.

Today, he is an independent consultant and an affiliate of The Jim Stengel Group, a think tank and consulting practice founded by the former CMO of P&G.  In those roles, Matt has helped to define and activate purpose for companies across a variety of industries – from financial services and insurance to health care and hospitality.

Matt holds an M.B.A. from Georgetown University and has co-authored works in three marketing compilations, including Kellogg on Branding (Wiley, 2019).  He is a sought-after speaker on both the business and college circuits.

He lives in Cincinnati, Ohio with his wife and three sons.

Leave a Reply

PUBLISHED BY admin

Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC's best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!

View all posts by admin

Related Posts

#MillenniumLive , Interview , Marketing

#MillenniumLive with Eric Leininger from the Kellogg School of Management!

This week’s episode of #MillenniumLive features executive-turned-academic Eric Leininger from the Kellogg School of Management at Northwestern University! In this episode, Eric shares his insight on the swinging pendulum facing marketers today: whether the CMO role is truly disappearing, structural changes within organizations, metric challenges and how education has evolved for executives & students alike. […]

Exponea: 2020 Kickstart for Marketers

It’s a new year; a clean slate: a fresh chance to create the marketing plan you always knew could make your business grow like never before. So stop relying on ad hoc campaigns, stop scrambling for last-minute ideas, and start setting a comprehensive plan into motion. If you Google “Customer Lifecycle Marketing” or “Customer Lifecycle […]

#MillenniumLive , Podcast , Security

Interview with Matthew Karnas of Sila Solutions Group on #MillenniumLive

On this week’s #MillenniumLive, we sat down with Sila Solutions Group, recently acquired by Ernst & Young, LLP, a North American technology and management consulting firm that provides solutions for the world’s leading corporations and US government agencies. Matthew Karnas, Practice Lead for Cybersecurity & Risk at Sila Solutions Group, shared some tips for cybersecurity […]

Businesses Urged to Remain Vigilant Amid Foreign Cybersecurity Threats

As tensions between the US and Iran rise and the threat of major cyberattacks becomes more imminent, the Department of Homeland Security warns businesses to be extra vigilant. Experts expect Iran’s retaliation to involve widespread digital attacks that could affect businesses, mainly in the utility sector, as the goal is to disrupt American infrastructure. However, […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.