Are Visual Components The Future Of E-Commerce?

  • admin
  • By admin
  • in
  • on March 14, 2019

The retail industry is exploring new digital components more than ever, as digital transformation continues to make a large impact in how retailers conduct strategies, reach customers and create engaging in-store and online experiences.

Visual components are among the tools that retailers are beginning to explore. This comes as no surprise, considering social media has made such a large impact on consumers and relies so heavily on visual aids.

“As consumers have become more comfortable with images, and technology better at interpreting them, images have become more central in e-commerce,” said eMarketer analyst Yory Wurmser, author of a new report on the subject.” Emarketer reports.

Why Do Consumers Like Visual Aids?

The reasons consumers appreciate visual aids during the shopping experience relates to the fact that it creates a more personalized experience for shoppers, which is one of the main priorities while making decisions about brands.

Visual commerce has proven to be valuable for retailers while targeting an audience.

“Most consumers prefer to see at least a couple images of a product before buying it, according to Salsify’s September 2016 survey of US digital buyers. Nearly three in five respondents said they prefer to see three to four images, and only 1% said they prefer not to see any photos.” Emarketer reports. 

We have seen visual searches appear in many different e-commerce sites, like Amazon, Pinterest, and Wayfair, which have proven to be successful. Now, eBay is rolling out new features on its site that involves visual components.

The two visual search tools that eBay will be launching allows online shoppers to incorporate photos found through Snapchat, their camera roll, the web or any social networking site. The customers can use those photos in order to search, and match, the products found on eBay. This creates a whole new shopping experience for the customer, allowing them to engage and reach personalized levels of buying.

eBay will now be in charge of matching items that appear to be a match for the customer, depending on the listings that are offered in their catalog. Not only does this create a personalized shopping experience, it allows for a quick search and transaction experience.

In order for this to work, eBay will use digital transformation tools found through artificial intelligence like deep learning and computer vision, using a deep learning model in order to process the images.

“eBay is at a technological advantage due to the rich set of user-generated images and item data we’ve accumulated through the years,” Mohan Patt, VP of eBay’s Buyer Experience, said in July. “By applying machine learning technology, eBay can deliver a fast and reliable shopping experience backed by one of the world’s largest commerce data sets,” TechCrunch reports.

The Future Of Retail

These new features prove that the retail industry is moving towards digital components in order to create the ultimate customer experience for consumers. It allows for customers to match their wants to reality, which could result in positive feedback among eBay’s audience. (We will keep you updated on the feedback these features receive.) 

So, we propose a question: are visual components the future of retail? Well, if you were to answer from eBay’s point of view, the answer would be yes. Combining different levels of technology to create a seamless customer experience involving visual recognition and images, can be the step in the direction of the future.

Until then, we will have to sit back and try out the features for ourselves.

ABOUT DIGITAL RETAIL TRANSFORMATION

C-Level experts from across North America’s retail industry are coming together inCMOEC1 Updated Banner.png Dallas in August to anticipate the highly complex digital retail environment that will develop over the next few years.

Through a cutting-edge program designed by the industry, for the industry, we will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership. A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

Are you a Retail executive interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Leave a Reply
admin
PUBLISHED BY admin

Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC's best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!

View all posts by admin

Related Posts
Building a Foundation for Enterprise Data Democratization with Kin + Carta

Digital

Building a Foundation for Enterprise Data Democratization with Kin + Carta
Moving Away from Legacy Monolithic Systems to Composable DXPs with Rangle.io

Digital

Moving Away from Legacy Monolithic Systems to Composable DXPs with Rangle.io
#MillenniumLive on SAP & Hyperscale Cloud with Lemongrass

#MillenniumLive , Data , Podcast

#MillenniumLive on SAP & Hyperscale Cloud with Lemongrass
#MillenniumLive Enteprise Integration: Redesigned with Digibee

#MillenniumLive , Data , Podcast

#MillenniumLive Enteprise Integration: Redesigned with Digibee
Looking to
Sponsor?

Reach thousands of C-Level
Executives every month.

Next Request More Information
Become a Guest
Contributor

Do you have content that you feel will
resonate with our audience? We'd love to
welcome you as a guest contributor!

Next Contact Digital Diary
Lovin’ Digital
Diary?

Premium content to our readers
interested in all things business.

Next Subscribe Now
Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

Next About Millenium Alliance
team
About Digital Diary
The go-to source for all things digital transformation.

Launched in 2017, Digital Diary was created to provide premium content to our members interested in executive education and business transformation. With C-Suite executive and top academic contributors, interviews with industry leaders, and digital transformation insights from technology experts, Digital Diary has all of the professional development tools you need to stay ahead of the curve.

Meaningful Opportunities
Leadership skills at every level

We are dedicated to distributing meaningful opportunities for our reader to increase their personal knowledge, simplify business initiatives, and to have the right information to build their capabilities and leadership skills at every level.

team
Millennium Alliance Membership

In the midst of disruption across all industries, our members are given the tools they need to digitally transform their organizations.

 
What does it mean to be a
Millennium Member?

Joining Mill All is an opportunity unlike any other to connect with the best professionals in your industry and be a part of a community to become the best leader you can be.

50+ Annual Exclusive Invite-Only Assemblies
$1 Billion+ In Business Deals Conducted Annually
47k+ Engaged Members
2k+ Executives From Fortune
500 Companies Attend Each Year
97% Of Members Are VP Level & Above
5k+ Annual 1:1 Networking Meetings

Interested in Learning More?

Reach out to us or
keep learning
arrow Read the Digital Diary
NextConnect with Us