CIO , Data
We’re gearing up for our Digital Marketing Transformation and Transformational Retail Assemblies this March, and we are very excited to announce our Keynote Speaker. Kristin Patrick, CMO of Sugar 23 and former CMO of Global Brand Development at PepsiCo, will join us at the Green Valley Ranch in Las Vegas to deliver our Keynote Address!
About Kristin Patrick:
Kristin Patrick has a passion for building 21st century brands and businesses that envelop the consumer across content, product and experiences. Building on a successful 20+ year career, Kristin sits at the intersection of content and commerce.
Kristin recently launched a unique venture creator group within Sugar23 where she is incubating new businesses, making equity investments into existing companies, and revitalizing some of the world’s most iconic brands. Kristin is sought after because of her distinctive perspective building companies and brands that capture the imagination of the zeitgeist.
Named one of the “Top 50 Women in Brand Marketing” by Brand Innovators in 2015 and 2016, Kristin has developed a distinguished reputation for being a disruptive, trend-setting brand steward – breaking the barriers between pop culture and brands by creating universal relevancy across sports, fashion, technology, and music.
Most recently, Kristin was the CMO, Global Brand Development at PepsiCo, where she was responsible for delivering the company’s long-term global growth strategy and expansion plans. She was also tasked with building global plans and programs across existing and new categories, touchpoints, and experiences to build and leverage global equity and enhance PepsiCo’s global relevancy.
Kristin was similarly responsible for leading the company’s digital agenda and for creating multi-media brand storytelling and content. As such, she was named to the 40 Over 40 Digital Marketers Campaign list. As part of her responsibilities, Kristin oversaw the groundbreaking Creators League Studio, PepsiCo’s proprietary content development facility. She oversaw relationships with the music and entertainment communities and put into place the Uncle Drew film created and based upon a piece of intellectual property owned by PepsiCo. Kristin began her career at PepsiCo as the first-ever appointed Global Chief Marketing Officer for brand Pepsi. During her tenure Kristin was responsible for establishing the largest global campaign in the history of the Pepsi trademark, fusing the worlds of sport, music, fashion and art/design in support of Pepsi’s annual football program.
Prior to joining PepsiCo, Kristin was the Chief Marketing Officer for Playboy Enterprises where she worked to extend the brand into new categories and launched new digital initiatives, including gaming and an e-commerce hub. Previously, Kristin served as Executive Vice President of Brand Strategy at William Morris Endeavor, where she was the mastermind behind Polaroid’s revolutionary collaboration with Lady Gaga – blending the iconic history of the Polaroid brand and instant film with the digital era.
Always at the forefront of her industry when it comes to pioneering authentic and inspirational global marketing campaigns, Kristin brought Project (RED) to the GAP as Vice President of Strategy and Innovation. The partnership blended consumer social responsibility with fashion and music, creating a cutting-edge marketing initiative for the company. In addition to GAP, Kristin held several other leadership positions at Liz Claiborne, NBC Universal, Calvin Klein, The Walt Disney Company and Revlon where she served as the Vice President for Brand Strategy and New Product Initiatives. While at Revlon, Kristin created and led a global promotional partnership with MGM linked with the international blockbuster, “Die Another Day,” that included advertising support, an integrated marketing campaign as well as in-store and online promotions for the 20th installment of the Bond franchise – reinforcing Revlon’s “Unforgettable Women” position as an exciting brand that celebrates women.
Kristin holds a B.A in Business from Emerson College. She resides in New York City and Los Angeles with her daughter Olivia.
Digital Marketing & Retail Transformation
With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enrich, personalized experiences to existing customers.
The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2020 and beyond.
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