Announcing our Keynote Speaker, Fernando Machado!

We are excited to welcome Fernando Machado, Global CMO of Burger King, back as the Keynote Speaker at our April Transformational CMO Assembly in Atlanta! Fernando delivered an incredible keynote address at the Digital Marketing and Digital Retail Transformation Assembly back in August, and we are looking forward to another!

About Fernando Machado:

Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth. Currently, as Global CMO at Burger King, Fernando’s focus is infusing the brand with purpose, modernizing the design, and inspiring the organization around brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and Advertiser of the Year at the Clio Awards 2018. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of the Whopper”, “Burning Stores”, “Bullying Jr”, “Whopper Neutrality”, and “Scary Clown Night”. Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking “Beauty Sketches” (Titanium GP in 2013).

Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 – only person to ever win (twice), by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017 and 2018), by AdAge as top 50 most creative people in the business (2017), and by Forbes as Top 100 Most Creative Minds in Business.

Transformational CMO

The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.

C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.

Are you interested in becoming a sponsor for this event? Click here today to learn more >>

Are you a CMO interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Leave a Reply

PUBLISHED BY Elizabeth Radziul

View all posts by Elizabeth Radziul

Related Posts

#MillenniumLive , Marketing , Technology

#MillenniumLive talks Customer Experience with AmberLeaf

This week #MillenniumLive meets with Larry Goldman, the President of AmberLeaf, to talk about customer experience in the post-COVID world. He covers the varying challenges that business leaders faced across different business models, how you can scale your company’s CX technology & avoiding “technology hype” to ensure your organization’s solutions are focused on value-added initiatives. […]

News

Millennium’s Inaugural Virtual Assembly A Smashing Success

NEW YORK – July 7, 2020 – The Millennium Alliance, an invitation-only organization for Senior-Level Executives and Business Transformers, is excited to announce that its inaugural virtual assembly which took place recently on June 23-24 for IT & data leaders focused on transforming the digital enterprise, was a huge hit with participating partners and members. […]

Digital , Marketing

David Sable Asks, Are You Boycotting Facebook? Because Few Users Seem to Be.

As originally published by David Sable on Linkedin. Subscribe to the newsletter! His name was Captain Charles Boycott and his last name infamously entered the English language in 1880, guaranteeing him infamy for perpetuity. You see, the Captain enforced an equally infamous decree against poor Irish tenants of an absentee landlord. Rather than resort to violence, Charles’ subjects opted […]

Marketing , Retail

Experiential Marketing During the Pandemic: On Hold or Online?

2020 was supposed to be the year of experiential marketing. The beginning of a new decade promised a hands-on approach to customer loyalty and brand awareness, but this concept turned out to be more far-fetched than anyone could have predicted. With plans for a reimagined brick and mortar experience derailed by COVID-19, marketers are left […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.

arrow