Anjali Lai, Senior Analyst, Serving CMOs at Forrester joins us for this week’s podcast after presenting at the 10th Edition of the Transformational CMO Assembly. We had the chance to sit down with her to discuss the role of research in marketing decision making, consumer loyalty, the future of the CMO role, and “finding your inner unicorn”.
Video interview available here
Podcast episode available here
About Anjali Lai:
Anjali helps chief marketing officers navigate a market fueled by the ever-evolving consumer. Anjali synthesizes multimodal data and applies cutting-edge research techniques to distill the most important changes in consumer behavior and decision making. Her research defines what these consumer insights mean for the future of industries and brands; her frameworks guide executives to make strategic calls that win and retain consumers accordingly.
Anjali partners with clients across industries — including retail, financial services, insurance, media, and travel — and across geographies, including North America, Europe, and Asia Pacific, to cultivate and drive customer obsession.
Anjali is a frequent keynote speaker at Forrester Forums and industry conferences; her work has been cited in publications like The Economist, Forbes, Les Echos, and Marketing Week.
Anjali has been analyzing technology’s effect on consumers for a decade on Forrester’s analytics team. In this role, she spearheaded Forrester’s data innovation initiatives, regularly published research about global consumer trends and market research strategies, and specialized in delivering insights to CMOs in the advertising industry. Prior to Forrester, Anjali led marketing strategist in the fashion retail and nonprofit sectors.