Anjali Lai on this Week’s #MillenniumLive

Anjali Lai, Senior Analyst, Serving CMOs at Forrester joins us for this week’s podcast after presenting at the 10th Edition of the Transformational CMO Assembly. We had the chance to sit down with her to discuss the role of research in marketing decision making, consumer loyalty, the future of the CMO role, and “finding your inner unicorn”.

Video interview available here

Podcast episode available here

About Anjali Lai:

Anjali helps chief marketing officers navigate a market fueled by the ever-evolving consumer. Anjali synthesizes multimodal data and applies cutting-edge research techniques to distill the most important changes in consumer behavior and decision making. Her research defines what these consumer insights mean for the future of industries and brands; her frameworks guide executives to make strategic calls that win and retain consumers accordingly.
Anjali partners with clients across industries — including retail, financial services, insurance, media, and travel — and across geographies, including North America, Europe, and Asia Pacific, to cultivate and drive customer obsession.
Anjali is a frequent keynote speaker at Forrester Forums and industry conferences; her work has been cited in publications like The Economist, Forbes, Les Echos, and Marketing Week.
Anjali has been analyzing technology’s effect on consumers for a decade on Forrester’s analytics team. In this role, she spearheaded Forrester’s data innovation initiatives, regularly published research about global consumer trends and market research strategies, and specialized in delivering insights to CMOs in the advertising industry. Prior to Forrester, Anjali led marketing strategist in the fashion retail and nonprofit sectors.

Leave a Reply

PUBLISHED BY Elizabeth Radziul

View all posts by Elizabeth Radziul

Related Posts

Technology

ZOOM into the New Reality…and What Really Matters

As originally published by David Sable on Linkedin. Make no mistake…this too shall pass (I, for one, have just graduated from social isolation to social distancing), and by the end of it, we will be stronger (hopefully), knowing that we got through it. We will be smarter (I pray), knowing that we can no longer […]

CISO’s Guide to ShieldX and Zero Trust Networking

With the onset of cloud computing, perimeters dissolved due to fragmented data centers. Suddenly, data and applications went from nicely confined rooms with a handful of doors and windows to virtualized environments with no perimeters. It was back to the Wild West, which meant security and compliance were quickly downgraded—and the increased interest in Zero […]

#MillenniumLive , Marketing , Retail

#MillenniumLive Talks DTC, Customer Loyalty & Attribution with Mark Friedman

Mark Friedman’s vanguard insights hail from his experience with a number of top retail companies, like Steve Madden and Brooks Brothers. He is now the President of Details Interactive and recently launched his own podcast, The Marketing Playbook Podcast. In this week’s episode, Mark shares his wisdom on a number of topics, including the shakeout […]

Digital , Marketing

How to Value a Company by Analyzing Its Customers

As originally published by our Marketing Thought Leader, Daniel McCarthy & Peter Fader on HBR.com. In the weeks leading up to the initial public offering of apparel retailer Revolve Group, in June 2019, investors struggled to come up with a fair valuation. Several recent IPOs—most notably those of the ride-hailing firms Uber and Lyft—had been […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.

arrow