Advertising Week 2018 Is Here – Here Is What To Expect

  • By Jenny Schecher
  • in
  • on October 2, 2018

If you are walking the streets of NYC, more specifically near AMC Loews Lincoln Square, and you notice an abundance professionals around, don’t be alarmed. It’s officially Advertising Week in NYC.

In case you are not familiar with Ad Week, fear not. I am here to provide you with some of the trends that will be discussed during this week.

The Jist Of It All

Ad Week is one week of the year where advertising professionals come together to talk about the latest trends in the complex world of marketing and advertising, offering unique perspectives and expertise through a series of different seminars, workshops and such.

Just like The Millennium Alliance, one umbrella of AD week focuses on technology and leadership, something we happen to specialize in. Among tech and leadership, AD Week also touches and surrounds itself with the different trends in marketing.

Among this week of informative banter, there will be a few trends to look out for. Hint, hint, these trends may also be reflected in the entire marketing industry for the upcoming year. So, this will give you a little preview of what to expect.

Authenticity Is The Goal

According to Mediapost, authenticity is what will count for CMOs in the coming years. This isn’t very surprising since the world is turning against the norm, and supporting credibility when it comes to ads.

This came forward even more so during some famous controversies like the Coca-Cola ad featuring Kendall Jenner solving political issues with the brand last year with “buying the world a coke.” Anyone remember that? Well, this year, marketers are determined to eliminate the risk of controversy.

“Today’s consumers want advertisers to be authentic, added Rajamannar. “They expect brands to take a stance and do something about it and not just put out ads,” Mediapost reports.

Moving forward, advertisers and marketers need to keep in mind the consumers are interested in being authentic and real, as opposed to being exposed to a lack of transparency within brands.

Engage Customers With Personalization

It’s a tale as old as time. Customers need to be engaged. That seems like a no-brainer, right? You may be correct, and I would even agree. However, it all comes down to how you engage your customers. The answer is not as simple as the goal. One world that will help you reach that goal is: Personalization.

“Verdone believes customers would embrace extreme personalization such as receiving an online follow-up immediately after a person ends a call center phone conservation with the same brand.” Mediapost reports.

During Ad Week will be talking about how to engage customers in the financial industry and many more. With engagement, comes privacy and data security risks that professionals must be aware of moving forward.

All in all, Ad Week is a fantastic week that provides all types of professionals key tools to move forward when it comes to instigating necessary tactics involving the marketing scope. Marketing is everywhere on the day of the digital age, and it’s important to embrace it.

ABOUT DIGITAL MARKETING TRANSFORMATION ASSEMBLY

With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enrich, personalized experiences to existing customers.

The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2019 and beyond.

Are you a CMO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Leave a Reply
PUBLISHED BY Jenny Schecher

View all posts by Jenny Schecher

Related Posts
How SoFi Drives New User Acquisition with Slickdeals

Financial Services , Marketing , Retail

How SoFi Drives New User Acquisition with Slickdeals
#MillenniumLive on Healthcare in America with Dr. Jonathan Gruber

#MillenniumLive , Healthcare , Podcast

#MillenniumLive on Healthcare in America with Dr. Jonathan Gruber
Optimizing Your Web Experience with Glassbox

CMO , Digital

Optimizing Your Web Experience with Glassbox
#MillenniumLive Let’s Secure the Future with Rapid7

#MillenniumLive , CISO , Podcast

#MillenniumLive Let’s Secure the Future with Rapid7
Looking to
Sponsor?

Reach thousands of C-Level
Executives every month.

Next Request More Information
Become a Guest
Contributor

Do you have content that you feel will
resonate with our audience? We'd love to
welcome you as a guest contributor!

Next Contact Digital Diary
Lovin’ Digital
Diary?

Premium content to our readers
interested in all things business.

Next Subscribe Now
Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

Next About Millenium Alliance
team
About Digital Diary
The go-to source for all things digital transformation.

Launched in 2017, Digital Diary was created to provide premium content to our members interested in executive education and business transformation. With C-Suite executive and top academic contributors, interviews with industry leaders, and digital transformation insights from technology experts, Digital Diary has all of the professional development tools you need to stay ahead of the curve.

Meaningful Opportunities
Leadership skills at every level

We are dedicated to distributing meaningful opportunities for our reader to increase their personal knowledge, simplify business initiatives, and to have the right information to build their capabilities and leadership skills at every level.

team
Millennium Alliance Membership

In the midst of disruption across all industries, our members are given the tools they need to digitally transform their organizations.

 
What does it mean to be a
Millennium Member?

Joining Mill All is an opportunity unlike any other to connect with the best professionals in your industry and be a part of a community to become the best leader you can be.

50+ Annual Exclusive Invite-Only Assemblies
$1 Billion+ In Business Deals Conducted Annually
47k+ Engaged Members
2k+ Executives From Fortune
500 Companies Attend Each Year
97% Of Members Are VP Level & Above
5k+ Annual 1:1 Networking Meetings

Interested in Learning More?

Reach out to us or
keep learning
arrow Read the Digital Diary
NextConnect with Us