Advertising Week 2018 Is Here – Here Is What To Expect

  • By Jenny Schecher
  • in
  • on October 2, 2018

If you are walking the streets of NYC, more specifically near AMC Loews Lincoln Square, and you notice an abundance professionals around, don’t be alarmed. It’s officially Advertising Week in NYC.

In case you are not familiar with Ad Week, fear not. I am here to provide you with some of the trends that will be discussed during this week.

The Jist Of It All

Ad Week is one week of the year where advertising professionals come together to talk about the latest trends in the complex world of marketing and advertising, offering unique perspectives and expertise through a series of different seminars, workshops and such.

Just like The Millennium Alliance, one umbrella of AD week focuses on technology and leadership, something we happen to specialize in. Among tech and leadership, AD Week also touches and surrounds itself with the different trends in marketing.

Among this week of informative banter, there will be a few trends to look out for. Hint, hint, these trends may also be reflected in the entire marketing industry for the upcoming year. So, this will give you a little preview of what to expect.

Authenticity Is The Goal

According to Mediapost, authenticity is what will count for CMOs in the coming years. This isn’t very surprising since the world is turning against the norm, and supporting credibility when it comes to ads.

This came forward even more so during some famous controversies like the Coca-Cola ad featuring Kendall Jenner solving political issues with the brand last year with “buying the world a coke.” Anyone remember that? Well, this year, marketers are determined to eliminate the risk of controversy.

“Today’s consumers want advertisers to be authentic, added Rajamannar. “They expect brands to take a stance and do something about it and not just put out ads,” Mediapost reports.

Moving forward, advertisers and marketers need to keep in mind the consumers are interested in being authentic and real, as opposed to being exposed to a lack of transparency within brands.

Engage Customers With Personalization

It’s a tale as old as time. Customers need to be engaged. That seems like a no-brainer, right? You may be correct, and I would even agree. However, it all comes down to how you engage your customers. The answer is not as simple as the goal. One world that will help you reach that goal is: Personalization.

“Verdone believes customers would embrace extreme personalization such as receiving an online follow-up immediately after a person ends a call center phone conservation with the same brand.” Mediapost reports.

During Ad Week will be talking about how to engage customers in the financial industry and many more. With engagement, comes privacy and data security risks that professionals must be aware of moving forward.

All in all, Ad Week is a fantastic week that provides all types of professionals key tools to move forward when it comes to instigating necessary tactics involving the marketing scope. Marketing is everywhere on the day of the digital age, and it’s important to embrace it.

ABOUT DIGITAL MARKETING TRANSFORMATION ASSEMBLY

With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enrich, personalized experiences to existing customers.

The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2019 and beyond.

Are you a CMO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Leave a Reply

PUBLISHED BY Jenny Schecher

View all posts by Jenny Schecher

Related Posts

Gene McCarthy to Keynote Our Transformational Retail & CMO Assembly!

We are honored to announce Gene McCarthy, Former President & CEO of ASICS, as the featured keynote speaker for our upcoming Transformational Retail & CMO Virtual Assembly. McCarthy has an astonishing track record of digitally transforming brands in the athletic & outdoor space, and he’s held executive-level positions with many of the top players in […]

DarkTrace Cyber AI Analyst: Augmenting Your Security Team with AI-Driven Investigations

The myriad of security tools used by businesses today creates massive quantities of data and surfaces too many alerts for analysts to effectively manage. As threats become increasingly sophisticated and the cyber security industry continues to face a skills shortage, over-worked and under-resourced teams urgently need augmentation. Cyber AI Analyst, the product of a research initiative […]

News

The Pivot Project: Crowdsourcing Solutions to COVID-19 Problems 

The overwhelming implications of COVID-19 have defined a generation, but despite the hardships Americans are facing today, it’s shown us that social media is a momentous tool for building awareness & delivering aid to those in need. The Pivot Project, co-founded by our Advisory Board member, Cynthia Johnson, is set to do just that: utilize […]

#MillenniumLive Keynote Series: John Carlin, Author of “Dawn of the Code War”

The Millennium Alliance was honored to have John Carlin as the virtual Transformational CISO Assembly’s opening keynote speaker. He is the former Assistant Attorney General for the DOJ’s National Security Division. John currently chairs the Global Risk & Crisis Management Practice Group and the National Security Practice Group at Morrison & Foerster & hosts the […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.

arrow