Contributed by Infobip
Conversational marketing is an effective approach that uses real-time interactions to move customers through every stage of the buying process in the most efficient and engaging way possible.
It uses a combination of human conversations, both live and AI-led chat, and other automated messaging and triggers to provide useful, authentic, and engaging experiences for anyone interacting with the brand.
The goal of conversational marketing is to remove friction from the buying process by providing the right help at the right time in the right channel. Rather than a series of one-off generic ‘chats’ the approach aims to orchestrate coordinated communication across channels.
About Infobip
Infobip is a global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. They help their clients and partners overcome the complexity of consumer communications, grow their business and enhance the customer experience – all in a fast, secure and reliable way.
Quality engineering is the backbone of everything Infobip does. Building great customer solutions on the edge of innovation means they hire, grow, and retain the best engineering talent worldwide. Over the last 15 years, they’ve grown into an Engineering Powerhouse with 70+ offices in 6 continents and over 3,700 experts, aiming to change how the world communicates.
Infobip sees themselves as humble engineers led by their philosophy of learning by doing and fueled by a passion for technology. This is why all their solutions are entirely in-house developed, and they are proud of all the talents they have in the company!
To learn more, visit infobip.com.
