CIO , Data
A new year means new beginnings and a fresh start for your business. It is a chance to transform start new projects and make a probably much needed to revamp and change to business operations.
The best way to do this is to be up to date with all the trends that are predicted to take over your industry. Staying informed is the key to success here, and it is vital that business leaders understand what is relevant, and what is not.
When it comes to marketing, staying relevant is part of the battle of the brand and consumer relationships. In 2019, these relationships are predicted to change when a few important trends take off.
Marketers Will Continue To Try To Build Trust
2018 was the year of brands building trust, and 2019 won’t differ much from this. When it comes to sending a message through marketing campaigns, CMOs will focus on the “trust trend” that has made its stride through campaigns that were popular last year.
Because of this, experts predict that CMOs will have an added pressure on them to send positive messages that support all kinds of causes – giving more of a purpose behind a message.
We can reflect on Nike’s “Just Do It” ad last year, featuring Colin Kaepernick, NFL’s very own outspoken and progressive player speaking out about injustice in the black community. Although bold, Nike made a choice to have a purposeful message behind a campaign that builds trust within the community. This will continue to occur well into 2019.
“CMOs tapping into purpose might help them rebuild trust with consumers, but the same can’t be said for digital platforms which, after a year of being battered by negative headlines, could see regulatory crackdowns.” MarketingDive reports.
Data Will Create Forward-Thinking
Creativity is a talent, but what if you want to take it to the next level? One word can help with this: data. According to experts, data will create new ideas in 2019 for marketers, in order to effectively reach new levels of engagement.
“Creative teams should bring their data/analytics counterparts into the process early on.” Cmo reports.
Data combined with collaboration will help marketers understand consumer’s patterns that are constantly changing, both online and offline. Without data, marketers do not stand a chance of having the insight into their consumers.
To take it one step further, once marketers have data lined up, personalization will come next. Personalization was a huge trend we saw in 2018, and this will only grow more true for 2019. Marketing strategies must combine both factors in order to see success.
2019 is going to be quite an interesting year for marketers and Digital Diary will be the first to report the disruption that these trends cause in the scope.
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