Former Pepsi-Cola and Apple CEO John Sculley Headlines 2016 Transformational CMO Assembly
NEW YORK, September 22nd, 2015 – The Millennium Alliance is incredibly honored to have former CEO of Apple John Sculley as the gala dinner keynote speaker at our Transformation CMO Assembly taking place on February 21-23, 2016 at The Biltmore Hotel in Miami, FL. You won’t want to miss what he has to say!
John will be joined by Platinum Sponsor Zeta Interactive that he founded in 2007 alongside David A. Steinberg. Zeta Interactive will lead key sessions addressing Getting Data Right: Transforming Big Data Into Smart Data- Getting To Know Your Customers In An Even Deeper, Personalized, More Actionable Way.
The Transformational CMO Assembly brings together North America’s most prominent marketing, technology, and business leaders from all consumer driven industries. CEOs around the world are anticipating a highly complex marketing environment over the next few years. This makes the CMO more important than ever before. The digital revolution has forever changed the balance of power between individual consumers and brands. CMOs especially know that there is an explosion of information that is creating the digital enterprise. In addition, understanding that social media is the key channel for engaging with customers and knowing how to measure those results is what will help their organizations stay ahead of the competition.
This premier gathering will address the most important marketing and business priorities of 2016 and identify new opportunities to lead marketing transformation. Through a cutting edge program designed by the industry for the industry, we will provide the freshest and most up-to-date insight that will help move your organization to the next level. A series of executive education roundtables, keynote presentations, educational workshops and networking sessions will offer industry specific topics and trends to ensure your company sustains competitive advantage.
About John Sculley
After earning his MBA in 1963, and taking advantage of his interest in math and statistical modeling, Sculley worked in market research for a New York advertising agency. Four years later, as big corporations began moving their marketing operations in-house, he joined the Pepsi-Cola Company as a trainee. Sculley describes his first few months at Pepsi as a whirlwind of different jobs in different cities as he learned the rules of corporate culture and the ropes of the soft drink industry. By 1970, at age 30, he was Pepsi’s youngest vice president of marketing, managing a staff of 75. In 1977, after heading the company’s International Foods division and then serving as senior vice president for US sales and marketing, he was named the youngest ever President of Pepsi-Cola.
Sculley credits his years at Pepsi for the evolution of his marketing approach. He says, “My ideas about marketing revolved around building the best possible consumer experiences and then helping find the most creative ways to tease a consumer’s curiosity to become our loyal user.” In his 1987 book, Odyssey, Sculley says that it was a speech by anthropologist Margaret Mead that inspired the revitalized Pepsi Generation campaign. Mead noted that the single most important factor for marketers since the end of World War II was the emergence of an affluent middle class. Sculley focused on how Pepsi could tap into the children of this generation by associating Pepsi via television with the Baby Boomers’ lifestyle activities. The Pepsi Challenge was another consumer-experience-centered campaign, designed to capture the surprise of Coca-Cola drinkers when they discovered that they had chosen Pepsi over Coke in a blind product taste test. By the time Sculley left Pepsi in 1983, the Pepsi brand had become the largest-selling consumer packaged goods brand in America, surpassing Coca-Cola in market share.
The partnership of Steve Jobs and John Sculley has been well-documented in Sculley’s own book, in countless interviews, and, most recently, in the biography of Jobs written by Walter Isaacson, published shortly after Jobs’ death in late 2011. Why did Jobs hire Sculley? Says Sculley, “Steve wanted to be CEO, but the Apple board felt he wasn’t ready. Steve was still over a year away from launching the Mac and the company needed the aging Apple II to continue to provide cash flow for the next three years.”
Today, John Sculley is focused on sharing his considerable experience with corporate executives, “serial entrepreneurs,” and third-wave companies that are not afraid to take risks, to adapt to change, or to use technological advances to achieve their goals. @johnsculley | LinkedIn
About Zeta Interactive
Zeta Interactive is a leader in the data-driven marketing sector. The company uses Big Data, Analytics and Machine Learning to help brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive’s set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 600 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boston, MA; Boulder, CO; Detroit, MI;Scottsdale, AZ; Tampa, FL; Washington, D.C.; Middlesbrough and Bristol, UK. For more information, please visit: https://www.zetainteractive.com/ | @ZetaInteractive | LinkedIn