Over the past year, we’ve witnessed a significant shift in the channels that consumers are favoring.
In recent years there has been a drastic increase in the uptake of messaging apps. In fact, the usage of these apps and chatbots is actually outpacing that of social media networks. It is predicted that in 2017, the number of messaging app users will be around 2.10 billion. This is indicative of a new trend, as pointed out by Mark Schafer, the rise of the private network. Consumers are changing how they feel about public scrutiny. They’re becoming increasingly afraid of public record and are favoring privacy through apps like Facebook Messenger or Kik.
ChatBots along with smart home devices like Google Home’s Assistant or Amazon’s Alexa are opening up new opportunities for marketers, who are beginning to plan their strategies for this channel.
What’s interesting is that this has opened up another new opportunity, a subchannel is you like, Bot-to-Bot Marketing.
This is when the bot or agent interacts with another bot or agent instead of searching the web, or a knowledge base, or a profile.
In a few years, ArcTouch Chief Experience Officer and founder Adam Fingerman predicted, “most interaction will be conversational.” His company develops apps and now bots.
Marketers need to be prepared for this next potential game changer.
At Digital Marketing Transformation Assembly, we will be discussing bot-to-bot marketing
- How bot-to-bot marketing may become the loyalty platform of the future.
- What is the potential impact bot-to-bot marketing will have in the way marketers reach consumers?
- When machines with machine logic are empowered to make purchase decisions, how then do brands build loyalty?
- How to prepare for this game-changing, bot-driven world.
Welcome to the ‘Conversation Marketing’ era!
It’s now impossible to ignore this trend. Chatbots and messenger apps are changing the digital marketing field.
As a CMO, why should you invest in this technology?
In this time of Amazon Prime 2-hour delivery, consumers want everything now, literally. Your consumer will get frustrated if they don’t get timely responses from you and your business. The banking industry suffered from failing to adapt to the consumer desire for service at the time they want it. Don’t make the same mistake.
You’re also way more likely to get engagement within Messenger apps or chatbots than say from your Facebook page. That’s because the communication is 1:1 and 24/7. You aren’t in competition with the hundreds of other marketers who are flooding your target’s newsfeed.
Unique data to create personalized campaigns
Possibly my favorite element of this new technology is the data you can extract. Can you tell I’m a marketer by trade? You can monitor your consumer, gather data and ultimately adapt your marketing to be highly personalized. Marketing has to be personal. The customer should be at the heart of all your content.
What’s also great is that as soon as you engage with someone, you then have the ability to push messages out to them. You can even set automation workflows, just as you would on email.
Chatbots can provide an all-inclusive ecosystem for shoppers. Users can ask questions, receive answers, and based on data you’ve collected, gather recommendations increasing their likelihood to buy additional products.
This technology markets itself. Leads to more word-of-mouth, social sharing, better customer experiences…need I say more?
You can actually create a chatbot in minutes with companies like ManyChat or ChatFuel so why not try it?
ABOUT DIGITAL MARKETING TRANSFORMATION ASSEMBLY
The Millennium Alliance is pleased to announce that application for the Digital Marketing Transformation Assembly is now open. Taking place on October 19-20, 2017 at the Grand America Hotel in Salt Lake City, UT, this program has been designed to offer you insight into the latest digital marketing trends including artificial intelligence, omnichannel strategy, cognitive marketing, personalization, MarTech, the data revolution and more.
The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries.
2017 is set to take us one step closer to a “Digital Industrial Revolution”. With consumer behavior changing once again, due to the rise of individualism and the desire for greater privacy, CEOs, CMOs, and CDOs around the world are anticipating the need for more personalized, targeted marketing in a world where our consumption of adverts and commercials is decreasing. Finding new ways to engage on a 1-2-1 level with consumers is becoming increasingly important. The rise of ChatBots and messenger apps like Snapchat is evidence of this.
A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage and learns about the next big trend before it hits.
This is not just another “Digital Marketing” event. Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, Apply for Millennium Membership today
In the midst of disruption across all industries, our members are given the tools they need to digitally transform their organizations.
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