In a recent blog post, we explored the reasons why executives should engage on Twitter. Long story short, it is a platform that successfully connects users and delivers the desired brand message to an audience. If you have a Twitter, then you have taken the first step to having exposure in the social media world. Congrats!
“Over the past several years, business executives have taken to Twitter to stay connected with employees and customers – and the best of them have been able to leverage the platform to great effect.” Social Media Today reports.
Now, if you have a Twitter but you are unsure of where to begin, don’t worry. There are a few habits that you can create that will result in success on this platform, and other social platforms as well.
Ditch The Formality
As a business professional, it is probably a habit of yours to portray professional formality in everything you do. When this is obviously important and effective, on social media, you can ditch this tone of voice to a certain extent. Twitter is meant for people to share thoughts and ideas, and to relate with one another. If your tone is completely formal and structured, you may lose an audience.
“And by positioning the CEO or leader of a business as a trusted individual, as opposed to a faceless corporate entity, clients will be more likely to connect emotionally, as well as rationally, with the brand.” Social Media Today reports.
You can use Twitter to share your unique voice and to show your followers who you really are. If you are deciding to share personal opinions, and those opinions are not meant to represent your brand, make sure you convey to your followers that these opinions are simply your own and do not belong to your company. You can do so in an informal voice, which will engage followers.
Connect With The Right Followers
If you are on Twitter to network or simply engage with other executives, make sure you follow people who will offer you the most benefit, such as new ideas, different perspectives or news surrounding your industry. You can find these people by following hashtags that match your industry, mindset or goals.
Once you find the proper people to connect with, you can then hit that nice follow button, and like magic, you are connected. Then, you can reach out to them by liking, retweeting, or messaging them. Go crazy if you want, but not too crazy, because that can get annoying.
Once you accomplish this goal, you will create engagement with those who you are connected to, which is always a good thing.
“Twitter isn’t a platform for selling a brand, necessarily, but it’s great for creating a network of interested individuals who can support the brand through loyalty. ANd that loyalty is fostered through listening, response and regular engagement.” Social Media Today reports.
Be Careful What You Share
Speaking of engagement, it is important to be aware of everything you like and share. Remember, what you share and like will be on your profile, which is what your followers will see. What you want to portray to the world will be seen through these actions, so always be cautious and aware.
That being said, Twitter is an easy concept to get the hang of, once you form some habits and keep certain things in mind. Happy tweeting!
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Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC's best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!
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