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The Questions That Begin Your Digital Transformation Journey

  • By Jenny Schecher
  • in
  • on November 28, 2018

Digital transformation: can’t live with it- well, actually in today’ world, you have to live with it. So let’s ignore that pun for now.

As a business professional, digital transformation is vital to staying relevant, up to date and ahead of the competition. It also provides you tools to connect yourself to an audience in an agile and efficient way.

Thinking about digital transformation may leave you feeling confused like you are not sure where to start. If you feel this way, don’t feel discouraged. You are not alone, and if you keep reading, you may find the answers you are looking for.

Start With Questions

The questions that come to your head are valid, and most likely have an important place in your digital transformation journey. Remember your teacher told you when you were in grade school that no question is a bad question? Well, that remains true to this day.

The secret to combating these questions is to embrace them, then organize them. There are simple steps you can follow in order to approach your digital transformation questions with a strategy in mind. Start with figuring out who can answer your questions, depending those in your department (or 3rd party sources) may have the answers you’re looking for.

If you don’t have any questions, that is okay too. There are a few standard digital transformation questions that can help you push your strategies forward.

What Are Your Main Focus Points?

When it comes to digital transformation, figuring out what your focal points are within your organization is key. Once you locate what you want to change the most, or what needs the most improvement, you will be able to place value in different areas of your organization that needs it.

By answering this question, you are making sure that you are starting your digital transformation journey for the right reasons, and with a goal in mind.

“Too many businesses dive into digital transformation without being able to clearly describe how they plan to measure success.” Mrc-Productivity reports.

Have You Communicated Your Goals To Your Organization?

So, you have goals. Congratulations! You are one step closer to having a full-blown digital transformation strategy. Now, you must make sure that you have communicated your goals to everyone in the organization who makes important decisions, like the stakeholders.

You most likely are making big game-changing decisions that involve a big budget. Sometimes you may be met with stakeholders who are not all on board with your digital transformation goals. Shocking right!? So, in order to get them on board, it will take communicating, clear, concise goals. It also does not hurt to know what you’re talking about. Luckily, we have an entire database of information you can read to become more familiar.

What Do I Need To Accomplish Digital Transformation?

A digital transformation strategy will take goals and decision makers on board. It will also take talent and resources to make it happen. If you do not already have an IT team in motion, you will most likely need one.

In order to successfully integrate different talent and resources into your business strategies, you’ll need the proper teams put into place.

“Organizations new to digital vastly underestimate the cost and expertise required to develop, sustain, and continually improve the software platform that the business runs on.” Mrc-Productivity reports.

These teams will need a plan and a leader. Once that is established, you’ll need to bridge the gap between this team among the rest of the organization, in order to make it a connected enterprise operation.

Although there are probably 1 million more questions you can ask, these are the ones that are the best to ask while starting a foundation. If you have any more, feel free to add them to the list!

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PUBLISHED BY Jenny Schecher

View all posts by Jenny Schecher

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