The CCO as Pacesetter: What It Means, Why It Matters, How to Get There

  • By Emily French
  • in
  • on September 13, 2019

Industry leader, Jon Iwata, recently released his report on the progression path to the CCO position, and how essential their role is in pacesetting transformation at the company level. 

CEOs across industries and regions are driving the greatest wave of transformation in generations. It is striking that not only are so many companies changing simultaneously, but many are changing into the same kind of company. We are seeing the emergence of a new business design. 

We also see ample evidence that CCOs are playing a key role in helping CEOs transform their companies by defining, reinforcing or reviving corporate character – the unique, differentiating identity of the enterprise. At the same time, new digital capabilities are helping CCOs to engage stakeholders, authentically and effectively, to build a reputation, earn trust and achieve measurable results in entirely new ways.

“Pacesetting CCOs are playing a key role in helping CEOs transform their companies.”

While few CCOs who participated in our research are at the most advanced stage in any of these realms, the trends and trajectories are clear. To help CCOs and their teams continue to develop and grow, the centerpiece of this report is “Progression Paths.” There are four: one for CommTech and three — Brand, Culture and Societal Value — for the major elements of corporate character.

Click here for access to the full study!

Leave a Reply

PUBLISHED BY Emily French

View all posts by Emily French

Related Posts

CIO , Data , Retail

Jose Arrieta Keynotes Our Digital Enterprise and Data Transformation Assembly!

Our Digital Enterprise and Data Transformation Virtual Assembly in November will feature Jose Arrieta, Former Chief Information Officer and Chief Data Officer at HHS as our keynote speaker! In his last three years at HHS, he oversaw $6.3B in IT investments, $800B in grants, and $26B in Federal contracts while providing cybersecurity solutions for 174,000 […]

CMO

Is Remote Work Killing Creativity and Innovation? David Sable Shares His Thoughts

As originally published by David Sable on LinkedIn. Subscribe to the newsletter! Last week I sat in a room with a few young entrepreneurs and brainstormed. It was the first time we had all been together, in person, ever. After an hour of incredible creative productivity….sharing ideas….building on them….evaluating and starting again….the unanimous decision was […]

CMO , Retail

Innovator of the Year, Minsok Pak, Keynotes our CMO & Retail Assembly!

In our final Transformational CMO & Retail Assembly of the year, we are honored to be joined by our Keynote Speaker & 2021 Innovator of the Year Winner, Minsok Pak, EVP, Chief Strategy & Transformation Officer at Mondelēz International.  As our Innovator of the Year, Pak has demonstrated a background of digitally transforming organizations and […]

CIO , CISO , CMO , Data , Financial Services , Healthcare , Retail

Building Back Better: The Digital Diary E-Magazine

We are excited to announce that the fall edition of our Digital Diary E-Magazine, “How the C-Suite Is Building Back Better”, is out now! This edition focuses on insights from our thought leaders and advisory board members on their respective industries and how they are building back better this year. We had Michael Coates, Former […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Millennium Alliance Membership

Learn More Next

What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.