The Advisory Board COVID-19 Virtual Panel Series: Episode 2
By Emily French
on May 15, 2020
The second episode of our Virtual Panel Series is here, and our Advisory Board members have their eyes on the “next normal”. In this week’s episode, our panelists uncover how leaders in healthcare, marketing & cybersecurity will need to pivot their digital transformation strategy in the midst of COVID-19. Our marketing expert Connie Weaver pointed out that understanding your customer has never been so crucial – the ways you targeted audiences may not be relevant anymore, which ultimately means your brand’s messaging will need to fit today’s “next normal” consumer. And with digital media consumption being at an all-time high, it’s all the more imperative that companies have a strong digital presence. Our healthcare expert Samir Batra acknowledged that because of this influx in traffic, there’s so much added pressure on these systems, especially on security.
One of the most pertinent shifts to digital we’re seeing is that of healthcare, Vince Campitelli adds, “Necessity is the motherhood to invention. There’s going to be a boom in telehealth. When objectives were 5 years out, they are now 6 months to a year.”
Listen to our podcast episode here, or check out the video below.
The panel then delves into how sales and security are going to change across industries, and what this means for the “next normal”. In the midst of this disruption, it’s so important for sales and marketing teams to work in synergy. Our marketing expert Cynthia Johnson speaks to this, “Marketing needs to support the sales team. They need to use them as a branding strategy. Salespeople also need to push marketing in certain directions as well.” As for the security side of things, Vince claims, “The people who were in the background have now become the leaders and they have been asked to do something they haven’t ever done. It’s always been there, now it’s just in the spotlight.”
The “Next Normal” Panel
Moderator Samir Batra: Healthcare expert. Founder & CEO of BAHA Enterprises, and healthcare leader with over 17 years of experience with 500+ Providers and Healthcare Organizations and 40+ Health Systems. Mobile healthcare solution innovator revolutionizing communication and collaboration between providers on iOS and Android application platforms.
Panelist Connie Weaver: Marketing expert. Co-Founder & CEO of Tracker Group, and currently holds over 35 years of executive experience in iconic, cross-industry organizations. Prior to her role as an independent advisor, she served as CMO of TIAA, The Hartford Financial Services, BearingPoint, and AT&T—transfqorming brands and customer engagement strategies, advancing digital and data-driven capabilities, and building world-class marketing teams.
Panelist Cynthia Johnson: Marketing expert. Cynthia is an entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder and CEO at Bell + Ivy, a digital marketing and personal branding agency in Santa Monica, CA. She is Founder at CynthiaLIVE, and Co-Founder at PINCH, Sea Salt. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine’s Fastest-Growing Private Companies in 2015.
Panelist Vince Campitelli: Cybersecurity expert. Enterprise Security Specialist at Cloud Security Alliance, and leader with over 30 years experience in the evolving business areas of Information Technology Risk, Cybersecurity and Third-Party Risk Management. Created, built and operated Professional Service organizational practices with a focus on information security and IT risk management.
What challenges are you facing as a leader? Comment below any questions or topics you would like to hear our panelists discuss in our next episode!
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