Let’s Be Brief: The 2019 Trends Executives Need to Consider

  • admin
  • By admin
  • in
  • on January 7, 2019

The revelation of the yearly trends impacting businesses is what makes every new year exciting – and nerve-racking. Even though it feels like yesterday we were wondering about the impact of the technology and strategies that were poised to shape 2018, the new year is here to be bigger and better than ever for industries across all sectors.

To help stimulate better results in the future, it’s equally essential that you monitor the trends that could affect your industry — and the business world as a whole — in 2019.

1. Data, data, and more data

This year, consumers will want more control over their data. GDPR has come into effect, so businesses have to be extra careful with how they use their customer’s data. However, there are ways in which companies can overcome the worries over data protection. With interactive content being all the rage among consumers, the one-to-one personalization of business channels has been made possible by data tied to specific customers – one solution to make sure consumers are sharing the data they want to have shared.

2. Personalization will be personalized

Anything that can be personalized will be personalized in 2019. Most importantly, 2018 showed us that the supermajority of consumers prefer to work with brands that offer personalized experiences. Communication strategies are changing, so it is up to executives to determine how to effectively reach their costumers and keep them engaged this year.

3. Embracing AI

Artificial intelligence really started to enter the mainstream in 2018, with chatbots and virtual assistants making their presence felt in a wide range of industries. With the use of AI, businesses will be better equipped to handle more customer service tasks than ever before to better facilitate the customer journey. As the year progresses, we can expect astonishing breakthroughs as well as continued excitement from businesses fully implementing AI in business strategy this year.

4. The increase of social responsibility

Corporate social responsibility has been gaining momentum for years, but 2018 saw a star-studded justification of the movement. From movements like #MeToo to methods of environmental conservation, in 2019 and into the future, executives should anticipate that social duty should be at the table stakes of business as it continually impacts the culture and lives of people across the globe.

Even though this short list of trends can be challenging for executives to consider this year, part of what makes a business’ New Year’s resolution fun is the prospect of that anticipated challenge. By making a year-long commitment to something that is sure to come true with the right mindset and the right amount of work, it will be easy for businesses to adapt to obstacles blocking their path to success this year.

All in all, it is inevitable that change is going to happen. The world turns and we get on with our lives, but recent events can be unsettling or exciting depending on your perspective. Business should remind customers of the convenience, safety, or excitement of changes in policies, practices, or products or how business will manage change. That being said, the companies that are open to development and are willing to innovate will be the ones that will be the champions of 2019.

DIGITAL ENTERPRISE TRANSFORMATION WEST

Thanks to the success of our Digital Enterprise Transformation Assembly series, in 2019 DETWC1 Banner The Millennium Alliance in partnership with our Advisory Board, we are adding more events to the list! Digital Enterprise Transformation West Coast will be heading to Nevada in February.

This exclusive Assembly will bring industry experts and the best solution providers to our Senior Members based on the West Coast.

Are you a CIO or CTO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Leave a Reply

admin

PUBLISHED BY admin

Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC's best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!

View all posts by admin

Related Posts

Marketing , Retail

Experiential Marketing During the Pandemic: On Hold or Online?

2020 was supposed to be the year of experiential marketing. The beginning of a new decade promised a hands-on approach to customer loyalty and brand awareness, but this concept turned out to be more far-fetched than anyone could have predicted. With plans for a reimagined brick and mortar experience derailed by COVID-19, marketers are left […]

#MillenniumLive , Digital , Interview , Technology

#MillenniumLive on MACH Technology & Adapting to Change with Contentstack

This week on #MillenniumLive we’re joined by Sonja Kotrostos, the Head of European Go-To Markets at Contentstack. Sonja talks about Contentstack’s origins and how customer advocacy is at the core of their enterprise solutions. She also dives into how MACH technologies can enable brands to leverage APIs for seamless connectivity between systems, and how it’s […]

Security , Technology

New Technology to Help Fight Against the Global Pandemic

Mayank Varia, Research Scientist and Co-Director of Boston University’s Center for Reliable Information Systems & Cyber Security, has been working on brand new technology to trace COVID-19.  Mayank graciously answered some questions for us! Digital Contact tracing is on the cutting-edge of healthcare technology. Can you walk us through how this system works and the […]

Marketing , Retail

Contentstack’s Retail Marketing Personalization Roadmap: Building a Path to Higher Profitability

Retail marketing personalization isn’t limited to just the organizations that can pull off multi-year, multi-million-dollar technology projects. Personalization can start as simply as taking a day diving into data you already have and learning more about your customers on a personal level. But what does a powerful retail marketing personalization strategy look like? This ebook […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.

arrow