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Digital transformation doesn’t just start and end with integrating technology into your workplace. The digital transformation of a business goes beyond that, and is no longer a buzzword used by business professionals, it is a strategic necessity. This necessity is one that requires a specific mindset in order to be successful.
We’ve talked a lot on Digital Diary about enterprises creating a digital culture among employees while integrating new tools. At first, the idea of a digital culture may seem scary and unknown, but in reality, it helps drive change and innovation among all parties in the workplace.
“Companies must be proactive in creating new systems and policies, and re-interpreting their corporate culture around digital in the workplace, or they risk losing clients, productivity, and employees.” Deloitte reports.
A Digital Culture Creates Change
When an enterprise shifts into a digital culture, it changes more than just day to activities and functions. It creates an overall shift in the workplace environment by enabling collaboration among all parties. More collaboration means more effective productivity, and what a business leader doesn’t like that in an enterprise?
Digital cultures incorporate connected devices into the workplace. Connected devices make for better relationships between higher management and employees. It creates more communication among all employees which ultimately benefits the overall success of the work culture.
Think about it, with digital technology, you can be connected to clients in an entirely different state, just by the click of a button. This means that enterprises save money on extra costs like business trips. Employees are able to work remotely and just as effective as if they were sitting in an office. This type of culture is modern and different than traditional business operations but in a positive way.
The Force Behind Digital Cultures
The growing developments of technology drive a digital culture among enterprises more than ever before. The fact that individuals are so consumed with technology and are used to being on devices, it makes creating a digital culture even easier.
“As technology and networks become more robust, the computing power available in consumer hardware continues to increase, and employees become more comfortable with working on their devices, rather than meeting face to face or having to come into an office. Having a more digital savvy team has been a boon for employers.” Deloitte reports.
Tech-savvy teams make for effective business functions and an overall modern culture. Since the world is moving towards different trends like social media, it is crucial for employees to have an overall understanding of the impact that technology is making in the world. After all, you want to have employees in your culture that know what is going on in the world, and that can adapt to the changes that are occurring on an everyday basis.
How To Create A Digital Culture
Forbes dedicated an article to reveal how to create a digital culture in the “speed age” that we live in today. In the article, you can find a step by step process into how to kickstart a digital culture in your workplace. Overall, it touched on the fact that teams need to be on the same page, be able to track progress and be able to respond to issues in an agile way.
Being transparent is also important because it allows for all members of the team to be able to understand the changes that are occurring in a clear way. Of course, being transparent in any business situation should be the goal, but when it comes to technology, it will be more challenging to get all members on board with changes if they don’t know exactly what is going on.
Cons To A Digital Culture
Although a digital culture is effective and helps move enterprises forward towards the future, there can be cons that professionals should look out for. Security, for example, can be a major con for many enterprises. The more technology in a business means that you are relying on digital tools to store important information and valuable assets.
Being aware of enterprise cybersecurity and having a specific security plan can help you defend yourself against any threats that may occur.
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Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC's best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!
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