#MillenniumLive , Podcast , Retail
There are few influential marketers who are always willing to take the leap of faith and use creativity to make great things happen.
#MillenniumLive welcomes Fernando Machado, Chief Marketing Officer at Activision Blizzard. Fernando is a global marketer with a passion for growing brands and businesses. With more than 200 Lions in Cannes (12 GPs, including 2 Titanium GPs), 16 D&AD Yellow Pencils and 1 Black, and 4 Grand Effies in US, Fernando is known for pushing the creative boundaries to drive business growth.
Prior to joining Activision Blizzard, Machado served as the Chief Marketing Officer for Restaurant Brands International (RBI), where he oversaw brand and marketing strategy for the group’s portfolio of restaurants that include Burger King, Popeyes, and Tim Hortons. At RBI, he led campaigns such as “McWhopper,” “Google Home of the Whopper,” “Whopper Detour,” “Stevenage Challenge,” and “Moldy Whopper.” Before joining RBI, he worked for 18 years at Unilever, managing different brands, including Dove where he led the groundbreaking “Beauty Sketches”.
Fernando joins Millennium Co-Founder Alex Sobol on the podcast to talk about his upbringing in Brazil, his parents’ strong emphasis on education, how his career path has taken him to live in many places around the world, and some impressive objectives his team at Activision Blizzard are looking to accomplish in the next few years.
About Activision Blizzard
Activision Blizzard, Inc. is one of the world’s largest interactive entertainment companies, with operations across North America, Europe, and Asia. They’re known for connecting and engaging the world through epic entertainment and are home to some of the most beloved entertainment franchises including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™. Their combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet! Activision Blizzards has been recognized as one of FORTUNE’s “100 Best Companies To Work For®” for four consecutive years and has earned a spot on FORTUNE’s “Most Admired Companies,” and “Future 50” lists.
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