Supply Chain
Safety Excellence and Rapid ROI With Nauto
In this episode of #MillenniumLive podcast, we’re joined by Summer Hahnlen, Senior Director & Industry Expert at Lob bringing over two decades of expertise in Direct Marketing. With a career spanning iconic brands like DISH Network, DIRECTV, and AT&T, Summer is a driving force behind strategic, data-driven marketing initiatives. Summer explains how marketers can efficiently create, send, and track targeted direct mail at scale with automation, She shares insights on pairing direct mail with complementary channels, its place in the marketing workflow, and her bold focus on retention strategies this year. Plus, Summer reveals essential personalization variables, key metrics for tracking direct mail success, and discusses the transformative potential of AI in direct mail marketing.
Listen on Spotify, Apple, Amazon Music
About Lob
Lob’s mission is to connect the world, one mailbox at a time.
Lob is the only direct mail automation platform for the digital age. Lob’s platform automates the direct mail execution process for enterprises at any scale – from creation, printing, postage, delivery, and sustainability with end-to-end analytics and campaign attribution. Over 12,000 businesses trust Lob to transform their direct mail into intelligent mail.
Founded in 2013 and based in San Francisco, Lob is venture-backed by Y Combinator, Polaris Partners, Floodgate, and First Round Capital.
Find out more about Lob’s automated direct mail marketing at https://lob.com.
Curious what it’s like to work at Lob? Learn more about life as a Lobster on Glassdoor: https://bit.ly/3xN3HQK
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