This week on #MillenniumLive, we are joined by David Edelman, an Executive Advisor, who until recently was the Chief Marketing Officer of Aetna. Edelman has been repeatedly recognized by Forbes as one of the most influential CMOs in the world, and by Adweek, one of the top 20 marketing technology executives. Millennium Alliance Co-Founder, Alex Sobol, has a conversation with Edelman on his career journey, healthcare policy, CX design and the lessons healthcare leaders have learned from digital transformation. David Edelman will keynote our upcoming Digital Healthcare & Patient Experience Virtual Assembly, which takes place on December 3, 2020.
Go here to listen to the podcast episode.
Interested in joining David Edelman’s keynote address on December 3rd? RSVP Today.
About David Edelman
The Digital Healthcare & Patient Experience Virtual Assembly kicks off with our Keynote David Edelman, the Former CMO at Aetna and present-day consulting leader in Digital Transformation and Marketing Strategy. David Edelman has built a global reputation, grounded by his development of foundational marketing concepts such as “The Customer Decision Journey,” and “Segment-of-One Marketing.” He has been repeatedly recognized by Forbes as one of the “Most Influential CMOs in the
World,” and by AdWeek as one of the “Top 20 Marketing and Technology Executives.” His writing and work has attracted over 1.2 million followers to his LinkedIn blog. For the last four years, David served as Chief Marketing Officer of Aetna, now part of the $200B healthcare giant CVS Health, and ran its “Digital First” enterprise modernization program. He drove a broad transformation at Aetna, rebranding the 166 year-old company, implementing real-time analytics, and building agile operations.