It’s Out Of This World! Samsung and NASA Partner On Immersive Moon Experience

  • admin
  • By admin
  • in
  • on January 24, 2019

With the 50th anniversary of the Apollo Program coming up this summer, the public surge of interest in space exploration has increased, especially as a trip to Mars becomes more realistic and possible. Due to this interest, NASA is working with Samsung to give the public a taste of what it is like to embark on a mission to the moon in “A Moon for All Mankind”.

The Complete VR Experience

Opening to the public this July in New York City, Samsung is debuting the immersive, 4D lunar gravity virtual reality experience “A Moon for All Mankind”. The experience will use the Samsung Galaxy S9+ smartphone and Oculus-powered Gear VR headset to gift customers will the power of a complete insight into what it is like to be apart of a mission to the moon.

Experiences like “A Moon for All Mankind” will give people a true chance to engage with brands and experiment with VR technology, which is still relatively new and yet to gain widespread traction across all industries.

How Does It Work?

To recreate a realistic moon mission, Samsung collaborated with the team working on the Active Response Gravity Offload System, which trains astronauts to function in low-gravity environments, at NASA’s Johnson Space Center in Houston. The experience was also created in partnership with creative agency Iris and creative studio Framestore.

“Visitors can experience a full space mission, including a briefing about how astronauts move on the moon. They will wear a flight suit, harness and Gear VR headset to experience what it’s like to walk on the moon. The headset uses dedicated sensors and a wide viewing field to offer an immersive experience” MarketingDive reports.

Since VR is not ubiquitous just yet, this partnership presents an interesting way to introduce the public to it, especially since it is based around an experience very few living people have had since the Apollo mission took us to the moon in 1969.

Get Excited For July!

The timing around the Apollo anniversary makes it a more meaningful experience than just showing off new technology, and it is a smart way for Samsung to generate more interest in the other virtual reality projects they have recently launched, including some sports and entertainment ventures last year that included VR content partnerships with NBC for coverage of the 2016 Summer Olympic Games in Rio and Six Flags to add VR roller coasters to its amusement parks.

Just by glimpsing into the future, it is exciting to think about where VR can take us as technology continues to advance. The C-level suite is slowly taking notice of this technology, and when they uncover the infinite possibilities VR, it will be likely that business will be forever altered from as we know it. Overall, this creative campaign taps into Samsung’s technology in a smart way and ties it to a bigger cultural experience at the right time, which is what is sometimes needed to begin a true technological transition.

ABOUT DIGITAL RETAIL TRANSFORMATION EAST
In the 21st century, retail is an ever-shifting landscape. Today’s cutting-edge trend iscopy of conference icon 300x300 (1) tomorrow’s outmoded way of doing business. Customers and their preferences can change with startling speed, and retailers who don’t keep up risk getting left behind by their more ambitious competitors. What can you look forward to next year? Our regional Digital Retail Transformation East assembly is here to answer just that.
Are you an executive in Digital Retail interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Leave a Reply

admin

PUBLISHED BY admin

Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC's best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!

View all posts by admin

Related Posts

#MillenniumLive , Marketing , Technology

#MillenniumLive talks Customer Experience with AmberLeaf

This week #MillenniumLive meets with Larry Goldman, the President of AmberLeaf, to talk about customer experience in the post-COVID world. He covers the varying challenges that business leaders faced across different business models, how you can scale your company’s CX technology & avoiding “technology hype” to ensure your organization’s solutions are focused on value-added initiatives. […]

News

Millennium’s Inaugural Virtual Assembly A Smashing Success

NEW YORK – July 7, 2020 – The Millennium Alliance, an invitation-only organization for Senior-Level Executives and Business Transformers, is excited to announce that its inaugural virtual assembly which took place recently on June 23-24 for IT & data leaders focused on transforming the digital enterprise, was a huge hit with participating partners and members. […]

Digital , Marketing

David Sable Asks, Are You Boycotting Facebook? Because Few Users Seem to Be.

As originally published by David Sable on Linkedin. Subscribe to the newsletter! His name was Captain Charles Boycott and his last name infamously entered the English language in 1880, guaranteeing him infamy for perpetuity. You see, the Captain enforced an equally infamous decree against poor Irish tenants of an absentee landlord. Rather than resort to violence, Charles’ subjects opted […]

Marketing , Retail

Experiential Marketing During the Pandemic: On Hold or Online?

2020 was supposed to be the year of experiential marketing. The beginning of a new decade promised a hands-on approach to customer loyalty and brand awareness, but this concept turned out to be more far-fetched than anyone could have predicted. With plans for a reimagined brick and mortar experience derailed by COVID-19, marketers are left […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.

arrow