It’s Out Of This World! Samsung and NASA Partner On Immersive Moon Experience

  • admin
  • By admin
  • in
  • on January 24, 2019

With the 50th anniversary of the Apollo Program coming up this summer, the public surge of interest in space exploration has increased, especially as a trip to Mars becomes more realistic and possible. Due to this interest, NASA is working with Samsung to give the public a taste of what it is like to embark on a mission to the moon in “A Moon for All Mankind”.

The Complete VR Experience

Opening to the public this July in New York City, Samsung is debuting the immersive, 4D lunar gravity virtual reality experience “A Moon for All Mankind”. The experience will use the Samsung Galaxy S9+ smartphone and Oculus-powered Gear VR headset to gift customers will the power of a complete insight into what it is like to be apart of a mission to the moon.

Experiences like “A Moon for All Mankind” will give people a true chance to engage with brands and experiment with VR technology, which is still relatively new and yet to gain widespread traction across all industries.

How Does It Work?

To recreate a realistic moon mission, Samsung collaborated with the team working on the Active Response Gravity Offload System, which trains astronauts to function in low-gravity environments, at NASA’s Johnson Space Center in Houston. The experience was also created in partnership with creative agency Iris and creative studio Framestore.

“Visitors can experience a full space mission, including a briefing about how astronauts move on the moon. They will wear a flight suit, harness and Gear VR headset to experience what it’s like to walk on the moon. The headset uses dedicated sensors and a wide viewing field to offer an immersive experience” MarketingDive reports.

Since VR is not ubiquitous just yet, this partnership presents an interesting way to introduce the public to it, especially since it is based around an experience very few living people have had since the Apollo mission took us to the moon in 1969.

Get Excited For July!

The timing around the Apollo anniversary makes it a more meaningful experience than just showing off new technology, and it is a smart way for Samsung to generate more interest in the other virtual reality projects they have recently launched, including some sports and entertainment ventures last year that included VR content partnerships with NBC for coverage of the 2016 Summer Olympic Games in Rio and Six Flags to add VR roller coasters to its amusement parks.

Just by glimpsing into the future, it is exciting to think about where VR can take us as technology continues to advance. The C-level suite is slowly taking notice of this technology, and when they uncover the infinite possibilities VR, it will be likely that business will be forever altered from as we know it. Overall, this creative campaign taps into Samsung’s technology in a smart way and ties it to a bigger cultural experience at the right time, which is what is sometimes needed to begin a true technological transition.

ABOUT DIGITAL RETAIL TRANSFORMATION EAST
In the 21st century, retail is an ever-shifting landscape. Today’s cutting-edge trend iscopy of conference icon 300x300 (1) tomorrow’s outmoded way of doing business. Customers and their preferences can change with startling speed, and retailers who don’t keep up risk getting left behind by their more ambitious competitors. What can you look forward to next year? Our regional Digital Retail Transformation East assembly is here to answer just that.
Are you an executive in Digital Retail interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Leave a Reply

admin

PUBLISHED BY admin

Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC's best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!

View all posts by admin

Related Posts

Digital , Technology

How AI is Impacting the World Right Now, Featuring Allan Andersen from IPsoft

Every job has at least one mind-numbing task that employees dread doing, but it’s imperative that it gets done. Whether it’s something as simple as data entry, or complex as analyzing hundreds of datasets from several platforms and drawing comprehensive insights. In all industries at every seniority level, there’s brunt work.  Take healthcare for example. […]

Security

ShieldX’s CISO Guide to Ransomware Prevention in the Data Center

Among the most dire consequences of a successful cyber exploit are ransomware attacks. Costs for dealing with ransomware average out to tens of thousands of dollars, with the price tag presently doubling every quarter. State and local governments—often with underfunded network infrastructures—find themselves less prepared to resist ransom demands and are paying an average of […]

Healthcare

InterSystems Proven Scalability for Health and Care

InterSystems Proven Scalability for Health and Care For large healthcare delivery systems, software scalability is critical. As organizations grow, they need data to flow seamlessly across their health IT systems to provide a unified care record, and for analytics that span the care continuum. However, many first-generation data-sharing initiatives fail to address fundamental technical challenges, […]

Healthcare

How to Stay Motivated While Self-Isolating and Social Distancing

This article was contributed by Thelis Negron, Founder of MBX – The Mind and Body Experience. How can you help yourself stay motivated while self-isolating? Here are a few helpful tips to keep you focused on staying healthy and positive: We have entered unchartered territory. For most of us, staying completely confined to our homes […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.

arrow