It’s On: Disney Looks to Embrace Technology to Take On Netflix

  • admin
  • By admin
  • in
  • on November 29, 2018

Disney is one of those household names that has continually made landmark strides across the media industry throughout the years, setting a fast pace for their competitor companies within the industry. Although the massive organization is known for its success on the big and small screens to print, rivals from the technology world are forcing the company to confront a difficult question: can it transfer its worldwide dominance to a Netflix-style streaming business? For CEO Roger Iger, this questions looms over heavy.

Disney Takes On Mainstream

The days where Disney is concentrating on releasing movies and TV shows are coming to an end. Their empire is built, so Roger Iger has a tremendous responsibility on his plate: developing the technology and infrastructure to create a new online, direct-to-consumer entertainment service.

Netflix is the biggest streaming giant in the industry. Competition from streaming competitors like Amazon Prime Video and Hulu are continually looking to dismantle that power Netflix holds in the industry. Disney is already playing catch-up to Netflix when it comes to distribution technology, and Netflix has been ramping up its own content production to rival that of Disney’s.

However, there is rising anticipation around “Disneyflix,” the industry nickname for the company’s future Netflix competitor.

“Investors underestimate how difficult direct-to-consumer is. Success is not going to be measured in millions. It’s ‘Can DisneyFlix be in 100 million to 200 million homes worldwide?’” Says Rich Greenfield, Analyst at financial analysis firm BTIG research and regular critic of Disney.

From both Roger Iger and the industry’s perspective, Disney is still making plenty of money from its TV and movie businesses, but conventional wisdom in the media industry is that cord-cutting combined with the advantages of the direct-to-consumer model is the future.

The Difficulties Disney Faces

Disney has invested in technology companies for decades, but its track record with these companies is spotty. From an executive technology perspective, Disney’s tech and digital acquisitions have underperformed, but noted that the company has made a variety of bets on up and coming tech companies. Even though it is clear that they have executed and delivered on the promise of good content, in comparison to their tech acquisitions, it is less than stellar.

Disney’s direct-to-consumer initiatives should not go ignored; the launch of ESPN+ has proven to be successful even though Iger said they have “relatively modest expectations” for the streaming service. Although there are many difficulties as well as expectations for Disney to launch a streaming service that rivals Netflix, we can expect to see its debut when the company comes to term with how much content it plans to create in the future.

ABOUT DIGITAL MARKETING TRANSFORMATION 2019

With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, Event Banner - CDO7 the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enrich, personalized experiences to existing customers.

The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2019 and beyond.

Are you a CMO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Download the Sponsorship Prospectus to see if your eligible to sponsor our event >>

Leave a Reply
admin
PUBLISHED BY admin

Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC's best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!

View all posts by admin

Related Posts
Rhonda Vetere, Former CIO & CTO of Estée Lauder & Herbalife, Returns as Keynote Speaker for our Digital Enterprise CIO & Data Transformation Assembly!

CIO , Data

Rhonda Vetere, Former CIO & CTO of Estée Lauder & Herbalife, Returns as Keynote Speaker for our Digital Enterprise CIO & Data Transformation Assembly!
Olivia Troye, Former White House Homeland Security Advisor to VP Pence, Keynotes Our Transformational CISO Assembly!

CISO

Olivia Troye, Former White House Homeland Security Advisor to VP Pence, Keynotes Our Transformational CISO Assembly!
Intelligent Workforce Management: What HR Leaders Need to Know with Legion

HR

Intelligent Workforce Management: What HR Leaders Need to Know with Legion
Karen Daley, former President of the American Nurses Association, Keynotes Our Digital Healthcare & Patient Experience Transformation Assembly!

Healthcare

Karen Daley, former President of the American Nurses Association, Keynotes Our Digital Healthcare & Patient Experience Transformation Assembly!
Looking to
Sponsor?

Reach thousands of C-Level
Executives every month.

Next Request More Information
Become a Guest
Contributor

Do you have content that you feel will
resonate with our audience? We'd love to
welcome you as a guest contributor!

Next Contact Digital Diary
Lovin’ Digital
Diary?

Premium content to our readers
interested in all things business.

Next Subscribe Now
Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

Next About Millenium Alliance
team
About Digital Diary
The go-to source for all things digital transformation.

Launched in 2017, Digital Diary was created to provide premium content to our members interested in executive education and business transformation. With C-Suite executive and top academic contributors, interviews with industry leaders, and digital transformation insights from technology experts, Digital Diary has all of the professional development tools you need to stay ahead of the curve.

Meaningful Opportunities
Leadership skills at every level

We are dedicated to distributing meaningful opportunities for our reader to increase their personal knowledge, simplify business initiatives, and to have the right information to build their capabilities and leadership skills at every level.

team
Millennium Alliance Membership

In the midst of disruption across all industries, our members are given the tools they need to digitally transform their organizations.

 
What does it mean to be a
Millennium Member?

Joining Mill All is an opportunity unlike any other to connect with the best professionals in your industry and be a part of a community to become the best leader you can be.

50+ Annual Exclusive Invite-Only Assemblies
$1 Billion+ In Business Deals Conducted Annually
47k+ Engaged Members
2k+ Executives From Fortune
500 Companies Attend Each Year
97% Of Members Are VP Level & Above
5k+ Annual 1:1 Networking Meetings

Interested in Learning More?

Reach out to us or
keep learning
arrow Read the Digital Diary
NextConnect with Us