Contributed by Tinuiti
Our partners at Tinuiti connect brands to their customers across channels with performance-driven digital marketing strategies that maximize their impact.
Influencers are more than just brand builders–they have the unique ability to change perceptions, build trust, and lock in sales. Brands far and wide are seeing the all-encompassing value influencer marketing can have on their bottom lines and how influencers can be true full-funnel drivers.
“No longer can we rely on vanity metrics to tell the story of success in influencer marketing. We need to hold ourselves accountable and have the infrastructure in place to track through to more impactful metrics like conversions,” says Crystal Duncan, SVP of Influencer Marketing at Tinuiti.
In this guide, the largest independent performance marketing firm takes a deeper look at influencer marketing through the lens of performance to give you the full scope of where the industry stands today, what’s working, and predictions for influencer marketing in 2022.
In this guide, you will learn:
- Top influencer marketing trends we’re seeing today
- Tips on maximizing your influencer investment through distribution
- How to measure influencer ROI and performance
- Expert predictions for the future of influencer marketing
About Tinuiti
At the intersection of data and creativity, strategy and execution, Tinuiti partners with brands to identify, engage, and acquire customers across the Triopoly, and retain and reactivate them as they continue their digital journey. This integrated approach is the best way to amplify your impact quickly and efficiently. Comprised of three distinct products—MobiusOS, Mobius Apps, and MobiusX—this marketing intelligence and media activation technology suite helps unify, optimize, and activate performance marketing data so their clients always know where they stand, and what their next best move should be. It’s the next level of performance marketing tech. And it’s essential for your brand to succeed in today’s digital world.
