MA

The Millennium Alliance is an invitation-only organization for Senior-Level Executives and Business Transformers.

212-256-9890
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Digital Transformation Is Redesigning The Leadership Role In Marketing

  • By admin
  • in
  • on September 5, 2018

As we are already aware, digital transformation has comfortably found its way into all industries, impacting everything about the ways businesses operate. From their business models and strategies to their internal processes and team management, digital transformation is at the core of every decision this year.

Digital transformation is also driving an evolution in the C-suite, especially the role of the chief creative officer.

“Classic design, which rose out of the industrial era, brought the idea that there is a single, perfect way of designing something,” said Steve Gustavson, executive creative director at Adobe. “Once digital took over, the landscape now changes so fast that classic approaches simply don’t scale. Channels are exploding faster than we can keep up, and the request for content to personalize every communication means that we’ve had to rethink everything.” CMO reports.

Like their C-suite counterparts, chief executives including CCOs also must contend with understanding ever-evolving technologies. For example, familiarization with customer data platforms, digital asset management platforms, and personalization engines is crucial. Therefore, keeping up with the technology trends is vital to inspire companywide transformation on all levels.

It’s A Team Effort

Cross-departmental collaboration along with the recognition that it must go hand-in-hand with business judgment and keep the user experience top-of-mind is another must for today’s C-suite and CCOs. Also, it is one they must stress to their teams. Everyone on a team should be prepped to be on the same page around a new approach, and that they are thinking about content the same way.

“For creative teams to have any ability to speak about specific industries or sectors, you need someone from that sector group to pair up with a design professional and ensure mutual understanding… Today you have opportunities for design and creativity to be applied more broadly, in new and sometimes unexpected ways—like when applying design thinking in the supply chain.” Juan-Carlos Morales, PwC’s global CCO adds.

With more teams, the C-suite has more room to discuss ideas and solutions on one common ground and to bring in different perspectives from individuals from all walks of the industry. Due to this, it is more likely that you will be able to see the development of plans much more quickly with those plans being more validated when they reach the client.

Change Is Constant

With all this transformation in the world of CCOs, certain aspects of their work remain constant in the constantly changing marketing environment. For example, the value of good and smart ideas have not changed. Taking a traditional step first can enable a team to move quickly later, once everyone is on board.

Most importantly, taking the time to understand what your brand needs to communicate, what your audience wants to hear, and how you can communicate with them creatively is still just as significant as it was before the digital storm began. That being said, the digital landscape has given the C-suite more ways to deliver those messages and find potential audiences, but it is a tool that is at the leadership level’s disposal and should be taken advantage of in order to stay ahead and relevant across all industries.

ABOUT TRANSFORMATIONAL CMO

This October, the 8th Transformational CMO Assembly in Denver is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board over the course of 2 days.

Download your copy of the sponsorship prospectus here for more information>>

Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, reserve your seat today >

Leave a Reply

PUBLISHED BY admin

Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC's best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!

View all posts by admin

Related Posts

#MillenniumLive , Interview , Marketing

#MillenniumLive with Eric Leininger from the Kellogg School of Management!

This week’s episode of #MillenniumLive features executive-turned-academic Eric Leininger from the Kellogg School of Management at Northwestern University! In this episode, Eric shares his insight on the swinging pendulum facing marketers today: whether the CMO role is truly disappearing, structural changes within organizations, metric challenges and how education has evolved for executives & students alike. […]

Exponea: 2020 Kickstart for Marketers

It’s a new year; a clean slate: a fresh chance to create the marketing plan you always knew could make your business grow like never before. So stop relying on ad hoc campaigns, stop scrambling for last-minute ideas, and start setting a comprehensive plan into motion. If you Google “Customer Lifecycle Marketing” or “Customer Lifecycle […]

#MillenniumLive , Podcast , Security

Interview with Matthew Karnas of Sila Solutions Group on #MillenniumLive

On this week’s #MillenniumLive, we sat down with Sila Solutions Group, recently acquired by Ernst & Young, LLP, a North American technology and management consulting firm that provides solutions for the world’s leading corporations and US government agencies. Matthew Karnas, Practice Lead for Cybersecurity & Risk at Sila Solutions Group, shared some tips for cybersecurity […]

Businesses Urged to Remain Vigilant Amid Foreign Cybersecurity Threats

As tensions between the US and Iran rise and the threat of major cyberattacks becomes more imminent, the Department of Homeland Security warns businesses to be extra vigilant. Experts expect Iran’s retaliation to involve widespread digital attacks that could affect businesses, mainly in the utility sector, as the goal is to disrupt American infrastructure. However, […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.