Ben Legg, Former Marketing Executive at McKinsey, Coca‑Cola, and Google. Author of Marketing for CEOs: Death or Glory in the Digital Age Keynotes Our Transformational CMO Assembly Europe on October 7-8 in Munich!

By Natalia Nordquist
in CMO, Europe, Marketing
on August 05, 2025

The Millennium Alliance is excited to announce that Ben Legg, Former Marketing Executive at McKinsey, Coca‑Cola, and Google. Author of Marketing for CEOs: Death or Glory in the Digital Age, will keynote our Transformational CMO Assembly Europe on October 7-8 at in The Marriott Hotel City West in Munich.

Interested in joining this Assembly? Click here to request an invite.

About Ben Legg

Ben Legg is the former COO of Google Europe, CEO & Co-Founder of The Portfolio Collective, and a leading voice on data-driven marketing, AI, and the future of work. A former British Army officer and engineer, he helped end the Siege of Sarajevo in 1995 before launching a global business career spanning 60+ countries.

He has led transformations at McKinsey, Coca-Cola, and Google, where he created the monetization blueprint still used across Search, YouTube, Maps, and Mobile today. An accomplished author, entrepreneur, and investor advisor, Legg is recognized worldwide for his expertise in scaling businesses, building marketplaces, and navigating the digital economy.

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