Ben Legg, Former Marketing Executive at McKinsey, Coca‑Cola, and Google. Author of Marketing for CEOs: Death or Glory in the Digital Age Keynotes Our Transformational CMO Assembly Europe on October 7-8 in Munich!

By Natalia Nordquist
in CMO, Europe, Marketing
on August 05, 2025

The Millennium Alliance is excited to announce that Ben Legg, Former Marketing Executive at McKinsey, Coca‑Cola, and Google. Author of Marketing for CEOs: Death or Glory in the Digital Age, will keynote our Transformational CMO Assembly Europe on October 7-8 at in The Marriott Hotel City West in Munich.

Interested in joining this Assembly? Click here to request an invite.

About Ben Legg

Ben Legg is the former COO of Google Europe, CEO & Co-Founder of The Portfolio Collective, and a leading voice on data-driven marketing, AI, and the future of work. A former British Army officer and engineer, he helped end the Siege of Sarajevo in 1995 before launching a global business career spanning 60+ countries.

He has led transformations at McKinsey, Coca-Cola, and Google, where he created the monetization blueprint still used across Search, YouTube, Maps, and Mobile today. An accomplished author, entrepreneur, and investor advisor, Legg is recognized worldwide for his expertise in scaling businesses, building marketplaces, and navigating the digital economy.

Looking for Something?

Recent Posts

Rick McDonald, Former SVP, Chief Supply Chain Officer at The Clorox Company Keynotes Our Digital Supply Chain Transformation Assembly Europe October 21-22 in Munich! Read more

The Millennium Alliance Goes Back-To-Back & Lists On The Prestigious 2025 Inc. 500 Ranking No. 2915 of America’s Fastest-Growing Private Companies Read more

BV Investment Partners Announces Majority Investment in The Millennium Alliance Read more

Sean Barrett, Former Chief Marketing Officer at Albertsons Companies Keynotes Our Transformational CMO Assembly on August 5-6 in Austin! Read more

PUBLISHED BY Natalia Nordquist

View all posts by Natalia Nordquist

#MillenniumLive: The 5 Pillars of a Modern PBM with SmithRx

Looking to
Sponsor?

Reach thousands of C-Level
Executives every month.

Request More Information

Become a Guest
Contributor

Do you have content that you feel will
resonate with our audience? We'd love to
welcome you as a guest contributor!

Contact Digital Diary

Lovin’ Digital
Diary?

Premium content to our readers
interested in all things business.

Subscribe Now

▶

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millennium Alliance

▶

About Digital Diary

The go-to source for all things digital transformation.

Launched in 2017, Digital Diary was created to provide premium content to our members interested in executive education and business transformation. With C-Suite executive and top academic contributors, interviews with industry leaders, and digital transformation insights from technology experts, Digital Diary has all of the professional development tools you need to stay ahead of the curve.

Meaningful Opportunities

Leadership skills at every level

We are dedicated to distributing meaningful opportunities for our reader to increase their personal knowledge, simplify business initiatives, and to have the right information to build their capabilities and leadership skills at every level.

Millennium Alliance Membership

In the midst of disruption across all industries, our members are given the tools they need to digitally transform their enterprises.

Learn More

What does it mean to be a
Millennium Member?

Joining Mill-All is an opportunity unlike any other to connect with the best professionals in your industry and be a part of a community to become the best leader you can be.