Event Overview
Understanding the Marketer’s Role in the Innovation Economy Starts Here
Digital Transformation is an ongoing journey for today’s C-Suite leaders, and our best advice is to not trek it alone. Our Transformational CMO Assembly is set to be a groundbreaking opportunity for Global Chief Marketing Officers to meet face-to-face and connect on the current trends & challenges the industry is facing.
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76% of the Fortune 100 attends

We know what you’re thinking…
This isn’t like any conference or summit you’ve been to before.
Chief Marketing Officers are facing a variety of fresh challenges, and the problem is most events they go to don’t have the high level research, insights, and access to the most innovative technology solution providers that they need to move their businesses forward. Our Assemblies offer unrivalled access to the world’s leading enterprises while discussing the hottest topics within the industry, including best-in-class digital personalisation, experience design, driving brand with strategy, preparing for a post-cookie world, and data-driven marketing.

Our Assembly agendas are data-driven and curated by our industry-expert Advisory Board (a group of trailblazers with a proven record of digitally transforming their organisations from the ground up) as well as by our award-winning research partners and leaders that attend our events. To be one of our event delegates, you need to be personally invited to join by a member of the Millennium Alliance or have an approved application to be a part of the Assembly. This ensures that our events remain high-level and relevant to the C-Suite, and makes peer-to-peer learning one of the most valuable takeaways from the experience. Our mission is to provide everyone attending with the knowledge and connections they need to transform their organisations efficiently.


Join the Assembly
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Hear from our current members about how The Millennium Alliance community has impacted their lives.

Delegate Experience | Marketing, B2B, & AI Europe | Summer 2025
Sponsor Experience | Marketing, Retail, & AI Europe | Fall 2024
Delegate Experience | Marketing, Retail, & AI Europe | Fall 2024
Sponsor Experience | Marketing, Retail, & AI | Winter 2024
Delegate Experience | Marketing, Retail, & AI | Winter 2024![video poster]()
Agenda
The Novotel Amsterdam City, Amsterdam | September 29-30, 2026

The Needs Analysis Workbook

Dario Tarulla
The HEINEKEN Company
Chief Marketing Officer

Charl Bassil
BBC
Chief Brand Officer

Novotel Amsterdam City is the perfect hotel to discover our beautiful capital city. The hotel is easily accessible by car and public transportation. The hotel has a spacious paid parking lot which enables our guests to park their car stress free, something which is unique in Amsterdam.
The hotel is ideal to stay with your children. We offer children a free stay and breakfast until the age of 16 when staying with their parents or grandparents. Furthermore, the hotel is located within walking distance of the RAI Station and the Amstelpark. The Amstelpark is a paradise for children and there is plenty to discover such as a maze and even kangaroos.
Via the adjacent RAI station the city center is only 10 minutes away. Another great idea to discover Amsterdam is by bike. The hotel has rental bikes and our staff would love to help you find a scenic route along the canals. Within 15 minutes you are in the heart of the city. Novotel Amsterdam City is also Green key certified! Green Key is the largest sustainability certification for the hospitality sector in the Netherlands, with over 750 certified companies. Green Key aims to promote sustainability in the tourism and recreation industry and reduce the impact on the environment.
See you at Novotel Amsterdam City!

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