Event Overview
Redefining Brand Value and Advertising Impact for the Experience Economy Starts Here
Digital Transformation is an ongoing journey for today’s C-Suite leaders, and our best advice is to not trek it alone. Our Transformational Chief Brand & Advertising Officer Assembly is set to be a groundbreaking opportunity for Global Chief Brand & Advertising Officers to meet face-to-face and connect on the current trends & challenges the industry is facing.
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76% of the Fortune 100 attends

We know what you’re thinking…
This isn’t like any conference or summit you’ve been to before.
Chief Brand & Advertising Officers are facing a variety of fresh challenges, and the problem is most events they go to don’t have the high level research, insights, and access to the most innovative technology solution providers that they need to move their businesses forward. Our Assemblies offer unrivaled access to the world’s leading enterprises while discussing the hottest topics within the industry.

Our Assembly agendas are data-driven and curated by our industry-expert Advisory Board (a group of trailblazers with a proven record of digitally transforming their organizations from the ground up) as well as by our award-winning research partners and leaders that attend our events. To be one of our event delegates, you need to be personally invited to join by a member of the Millennium Alliance or have an approved application to be a part of the Assembly. This ensures that our events remain high-level and relevant to the C-Suite, and makes peer-to-peer learning one of the most valuable takeaways from the experience. Our mission is to provide everyone attending with the knowledge and connections they need to transform their organizations efficiently.


Join the Assembly
Are You A Senior Executive Interested In Becoming A Delegate For This Assembly?

Are you a Solution Provider interested in Partnership Opportunities?

Hear from our current members about how The Millennium Alliance community has impacted their lives.

- Sponsor Experience | Marketing, Retail & AI Europe | Fall 2024
- Delegate Experience | Marketing, Retail & AI Europe | Fall 2024
- Sponsor Experience | Marketing, Retail, & AI | Winter 2024
- Delegate Experience | Marketing, Retail, & AI | Winter 2024
- Sponsor Experience | Marketing, Retail, & Customer Experience | Fall 2022
- Delegate Experience | Marketing, Retail, & Customer Experience | Fall 2022
Agenda
The JW Marriott by The Galleria, Houston | February 18-19, 2026
The Needs Analysis Workbook

Alice Mitchell
ASICS
Vice President, Brand & Digital

Maya Draisin
Time
Chief Brand Officer

Discover the epitome of premium accommodation at JW Marriott Houston by The Galleria, where our newly renovated rooms and suites offer a blend of modern sophistication and unrivaled comfort. Each of our over 500 upscale rooms, completed in 2023, is designed to provide a tranquil haven with stunning city views, featherbed mattresses, and a selection of plush bathrobes and slippers to enhance your relaxation. Situated centrally in Houston, enjoy effortless access to The Galleria’s shopping, the striking Gerald D. Hines Waterwall, and nearby Memorial Park and Museum District. After exploring the city, unwind in style or choose to indulge in one of our luxurious suites, which offer expansive space and exclusive Concierge Lounge access, perfect for a premium, memorable stay.

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