Event Overview
Redefining Brand Value and Advertising Impact for the Experience Economy Starts Here
Digital Transformation is an ongoing journey for today’s C-Suite leaders, and our best advice is to not trek it alone. Our Transformational Chief Brand & Advertising Officer Assembly is set to be a groundbreaking opportunity for Global Chief Brand & Advertising Officers to meet face-to-face and connect on the current trends & challenges the industry is facing.
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76% of the Fortune 100 attends

We know what you’re thinking…
This isn’t like any conference or summit you’ve been to before.
Chief Brand & Advertising Officers are facing a variety of fresh challenges, and the problem is most events they go to don’t have the high level research, insights, and access to the most innovative technology solution providers that they need to move their businesses forward. Our Assemblies offer unrivaled access to the world’s leading enterprises while discussing the hottest topics within the industry.

Our Assembly agendas are data-driven and curated by our industry-expert Advisory Board (a group of trailblazers with a proven record of digitally transforming their organizations from the ground up) as well as by our award-winning research partners and leaders that attend our events. To be one of our event delegates, you need to be personally invited to join by a member of the Millennium Alliance or have an approved application to be a part of the Assembly. This ensures that our events remain high-level and relevant to the C-Suite, and makes peer-to-peer learning one of the most valuable takeaways from the experience. Our mission is to provide everyone attending with the knowledge and connections they need to transform their organizations efficiently.


Join the Assembly
Are You A Senior Executive Interested In Becoming A Delegate For This Assembly?

Are you a Solution Provider interested in Partnership Opportunities?

Hear from our current members about how The Millennium Alliance community has impacted their lives.

- Sponsor Experience | Marketing, Retail & AI Europe | Fall 2024
- Delegate Experience | Marketing, Retail & AI Europe | Fall 2024
- Sponsor Experience | Marketing, Retail, & AI | Winter 2024
- Delegate Experience | Marketing, Retail, & AI | Winter 2024
- Sponsor Experience | Marketing, Retail, & Customer Experience | Fall 2022
- Delegate Experience | Marketing, Retail, & Customer Experience | Fall 2022
Agenda
The Omni Barton Creek, Austin | August 11-12, 2026
The Needs Analysis Workbook

Alice Mitchell
ASICS
Vice President, Brand & Digital

Maya Draisin
Time
Chief Brand Officer

Omni Barton Creek Resort & Spa is a luxurious retreat embodying the spirit and beauty of its home in Austin’s Hill Country offering guest rooms, suite, four golf courses, meeting space, spa, dining, fitness amenities and more.
Like the stunning Hill Country that embraces our luxury resort hotel, Omni Barton Creek Resort & Spa is revered for its distinctive blend of peaceful beauty and gracious warmth. From the very moment you arrive, the natural ambiance of the landscape and our welcoming staff will invite you to unwind and immerse yourself in a unique collection of desirable amenities.
Framed within 4,000 secluded acres of rolling hills of Austin, Texas, you’ll be pleased to discover our full-service Three Springs Spa, four spectacular championship golf courses, award-winning conference and meeting facilities, four extraordinary dining options, numerous recreational activities and so much more.
Then when the big Texas sky fills with starlight, you can retire to one of our 493 desirably appointed guestrooms, suites or villas – all endowed with modern features and a tasteful selection of stylish furnishings.
Whether you’re here for a day of relaxation, a business retreat or a family getaway, you’ll soon come to embrace ‘The Spirit of the Texas Hill Country,’ which creates a welcome and magical escape as unique as every sunset and as timeless as the hills themselves.

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