Understanding the B2B Marketer’s Role in the Innovation Economy Starts Here

A Millennium Alliance team member will be available at our registration desk right outside of the session rooms to assist executives with checking in and to answer any questions that may come up throughout the duration of the Assembly.

Our executive education roundtables are 1-hour conversations moderated by an industry thought leader. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

Key Discussion Points:

• Uncover the power of digital platforms in European consumer engagement and learn strategies to maximise reach and impact through effective platform utilisation
• Understand the critical role of online presence and content optimisation and learn actionable techniques to enhance consumer experience and drive conversions
• Navigate the evolving landscape of European consumer behaviour and discover innovative approaches to adapt digital marketing strategies and foster long-term consumer loyalty
  

Key Discussion Points:

• Explore the dynamic landscape of B2B e-commerce in Europe, analysing the hurdles and potential avenues for growth and innovation
• Examine the pivotal role of technology in driving efficiency, scalability, and customer engagement within the B2B e-commerce sphere
• Explore emerging trends, tools, and innovations reshaping the landscape and empowering businesses to stay ahead of the curve

Key Discussion Points:

• Analyse the emergence and key features of subscription tiers on social media platforms, exploring their impact on user experiences and brand strategies
• Examine the motivations behind social media companies’ shift to subscription-based models, deciphering the dual objectives of revenue generation and enhanced user engagement
• Discuss the potential shifts in user behaviour and brand marketing strategies in light of subscription-based social media, forecasting the implications for advertising and consumer engagement

Key Discussion Points:

• Explore the increasing adoption and usage of digital wallets for online payments
• Discuss the key drivers behind the shift from traditional payment methods to digital wallets
• Examine the security and convenience advantages of digital wallets for both consumers and merchants
• Analyse the implications for e-commerce businesses and how they can adapt to this changing landscape

Key Discussion Points:

• Dive into evolving consumer trends favouring sustainable products and discover innovative ways for businesses to align with these preferences
• Explore how sustainability initiatives can elevate brands, foster loyalty, and stand out in a crowded marketplace driven by eco-conscious consumers
• Analyse the influence of investor and regulatory demands on sustainable marketing, and develop strategies to ensure compliance while maintaining competitiveness

Key Discussion Points:

• Discuss the importance of prioritising privacy in marketing strategies and how it can build trust and drive long-term growth
• Explore the benefits of adopting a zero-copy data strategy, including improved data management efficiency and enhanced conversion rates
• Examine the challenges and opportunities of personalisation in the face of privacy concerns, and how to find a balance between delivering relevant experiences and respecting customer privacy

Key Discussion Points:

• Examine the need to evolve KPIs beyond reach and impressions, focusing on metrics that capture consumer engagement and conversion
• Evaluate current attribution models and explore advanced techniques to accurately attribute revenue to marketing efforts, ensuring a comprehensive understanding of the true impact of campaigns
• Integrate customer sentiment analysis into KPI tracking to identify areas for improvement and demonstrate the impact of marketing efforts on customer satisfaction and loyalty

Key Discussion Points:

• Understand the requirements of the DMA
• Learn how to comply with the regulations of DMA
• Learn to develop strategies to leverage the opportunities presented by the new competitive landscape

A casual opportunity for executives to network with their peers with the opportunity to enjoy beer, wine, signature drinks, and light appetisers.

A formal sit down event that includes a three-course dinner, followed by an address from our Keynote Speaker.

A buffet-style breakfast where executives can enjoy the most important meal of the day, followed by a Keynote Panel.

Key Discussion Points:

• Analyse the pressing environmental and social challenges facing the fashion industry, including resource depletion, waste generation, and carbon emissions
• Examine the legal and regulatory landscape in Europe, focusing on the upcoming sustainability law and its implications for fashion companies
• Discuss the business case for circularity in the fashion industry, highlighting the potential for cost savings, revenue growth, and enhanced brand reputation

Our roundtables are 1-hour conversations led by a fellow executive or one of our C-Level technology partners. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

Key Discussion Points:

• Explore the transformative potential of strategic collaborations in Europe, including cross-industry partnerships and ecosystem alliances, to expand market reach and foster innovation
• Explore successful partnership models and case studies to identify key factors that contribute to success, as well as lessons learned from failures
• Experience a networking and matchmaking session that helps to forge meaningful connextions and explore potential partnership opportunities with like-minded organisations
  

Key Discussion Points:

• Explore the cutting-edge technologies retailers employ to gather and analyse customer data
• Discuss the significance of data-driven insights in understanding consumer behaviour and preferences
• Showcase successful case studies where personalised recommendations and offers have significantly boosted customer engagement and sales
  

Key Discussion Points:

• Leverage AI and machine learning to automate data analysis and predictive modelling
• Learn strategies for reducing human bias and uncover hidden insights for smarter choices
• Discover how to accelerate the decision-making cycle and gain a competitive edge
  

Our roundtables are 1-hour conversations led by a fellow executive or one of our C-Level technology partners. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

A buffet-style lunch where executives can recharge and prepare for the second half of the day.

Key Discussion Points:

• Create a cohesive customer journey by connecting all touchpoints, from websites to physical stores, ensuring a consistent brand experience
• Explore how to maintain brand identity and messaging across all platforms, including websites, mobile apps, social media, and brick-and-mortar locations
• Learn how to utilise AI, RFID, and IoT to personalise experiences, track customer behaviour, and optimise marketing campaigns based on data insights
  

Key Discussion Points:

• Examine the growth and potential of cross-border e-commerce in Europe and identify key markets, consumer trends, and regulatory considerations
• Address challenges such as language barriers, cultural differences, and logistics complexities and develop strategies for optimising product offerings, marketing campaigns, and customer service across borders
• Learn best practises for protecting customer data, managing cross-border payments, and mitigating risks
  

Key Discussion Points:

• Discuss the transformative impact of storytelling in marketing, exploring how compelling narratives can connect with audiences, influence decision-making, and drive desired outcomes
• Explore effective storytelling techniques that will focus on capturing attention, building credibility, and delivering persuasive messages
• Learn how to leverage data and analytics to measure the effectiveness of storytelling campaigns and make informed decisions for continuous improvement
  

Key Discussion Points:

• Explore emerging technologies, such as AI and AR, and their impact on FMCG marketing
• Identify and adapt to changing consumer behaviours and market dynamics
• Develop strategies to stay ahead of the competition in the evolving FMCG landscape
  

We’re always striving to make our Assemblies the best they can be and kindly ask each attendee to complete a brief feedback survey on the sessions & meetings they attended. As a token of our appreciation, everyone who submits their feedback packet is then entered into a raffle drawing for a $1,000 Airbnb gift card. We close out Day 2 of the Assembly by drawing the winning ticket and thanking our valued members & partners.