Steve Robinson to Keynote Upcoming Marketing Assembly
In just a few weeks, Steve Robinson will take the stage as Keynote Speaker for our Digital Marketing and Digital Retail Transformation Assembly. As former EVP and CMO of Chick-Fil-A, Steve managed brand development innovation, hospitality strategies, menu innovation and advertising. He will be joining us on February 4-5, 2019 as Gala Dinner Keynote Speaker addressing our C-Suite attendees.
Steve Robinson is the former EVP and CMO of Chick-fil-A, Inc. Prior to joining Chick-fil-A, Steve was the Director of Marketing at Six Flags over Georgia, preceded by three other assignments with Six Flags, Inc. He started his career as a Marketing Communications Manager with Texas Instruments in Dallas, TX. After beginning his Chick-fil-A career as Director of Marketing, Steve went on to serve as Vice President and SVP of the department before becoming Chief Marketing Officer. In his most recent role, he was responsible for overseeing all traditional marketing support, advertising, brand development innovation, menu innovation, and hospitality strategies. He also served on the Executive committee leadership team for the business for over 30 years. In that role, he helped lead the strategic planning process for the company. Steve served on Chick-fil-A’s Board of Directors until December 2018.
At present, he serves on the Boards of Family Life, a subsidiary of cru; fellowship of Christian Athletes of Atlanta; Links Players International; Atlanta Hall Management and College Football Hall of Fame; the National Football Foundation, and the Advisory Council for Auburn University’s Harbert’s College of Business.
Steve holds an Associate degree in Business Administration from Faulkner State Jr. College, a BS in marketing from Auburn University, and a Masters in advertising from the Medill School of Journalism at Northwestern University.
With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enrich, personalized experiences to existing customers.
The Digital Marketing & Retail Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2019 and beyond.
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