Shelly is responsible for overseeing marketing, community outreach, physician recruitment and referral base management initiatives. She brings more than 30 years of healthcare industry and business-to-consumer experience to her position and is adept in all aspects of sales, marketing, operations, communications, training and customer service.
Prior to joining Florida Cancer Specialists (FCS) in 2012, Shelly was Vice President of Marketing & Sales for Vantage Oncology, a radiation oncology organization based in Atlanta, Ga. While at Vantage, she was responsible for developing and implementing strategies to increase patient volume as well as the profile of the company. Shelly was formerly the Chief Administrative Officer for Park ‘N Fly and previously held positions with increasing sales and marketing responsibilities at The Care Group, Roche Professional Service Centers and Sandoz Nutrition.
Shelly received a Bachelor of Science degree in marketing from Lehigh University, as well as a Global Leadership designation from the University of Pennsylvania’s Wharton School.
Dedicated to increasing cancer awareness and education, Shelly currently serves as Secretary on the Board of Directors of the Florida Cancer Specialists Foundation, Jack & Jill Late Stage Cancer Foundation, Leukemia & Lymphoma Society Suncoast Chapter Board of Trustees as the Chair, American Cancer Society’s CEO’s Against Cancer and as Chair of the Marketing Committee for the Florida Society of Clinical Oncology (FLASCO). Shelly also was 2013 Co-Chair of American Cancer Society’s Making Strides Against Breast Cancer in Sarasota/Manatee and was named the 2014 Leukemia & Lymphoma Society’s Woman of the Year. In addition, she actively participates on the Advisory Committee of Chief Marketing Officer (CMO) Institute and Women of the Tampa Bay Buccaneers (founding member) and was 2018 Tampa Bay Business Journal’s Businesswoman of the Year Finalist.
Shelly has presented and participated in panel discussions at national conferences such as the 2019 Digital Healthcare Transformation Assembly.