Keith Reinhard is Chairman Emeritus of DDB Worldwide. He is one of the few agency heads to rise through the creative side of the business. As a working creative man, he is most remembered for “You Deserve a Break Today”, his transformational campaign for McDonald’s which was named best jingle of the 20th Century and for “Just Like a Good Neighbor, State Farm is There.” Under his leadership as Chairman and CEO, DDB Worldwide, with 200 offices in 96 countries, became one of the largest and most awarded advertising agency networks in the world. A member of the Advertising Hall of Fame, Keith has been referred to as the industry’s “soft-spoken visionary” by Advertising Age, which in 1999 named him one of the 100 most influential figures in the history of advertising. Keith is the author of Any Wednesday, a collection of notes on advertising and life and was recently featured on “The Story of Cool,” LL Cool J’s documentary series on MSNBC.