Julie Lyle is the interim chief marketing officer at Barnes & Noble, Inc., and a CMO advisor to DemandJump, a growth stage A.I. and marketing technology company serving Fortune 1000 retail, CPG, B2C and B2B brands. Julie joined Barnes & Noble in June 2017, bringing a 25+-year track record of success as an entrepreneur, executive and board member for some of the world’s most respected brands across EMEA, APAC, and the Americas. Prior to joining Barnes & Noble, Julie served as global chief marketing officer for Walmart, Prudential, hhgregg and Voyager. She was also chief merchant and chief marketing officer for Pamida (Sun Capital Partners) and served as the chief revenue officer and executive director for Raytheon, and chief revenue officer for DemandJump. Julie is also an experienced entrepreneur. In 1985, she founded Ripley Marketing Group, which she led for 11 years and grew into a multi-million-dollar business and consumer marketing and communications firm. In recognition of her achievements, Julie was named “Top 25 Women to Watch,” one of the “Top Women in Omnichannel Retail 2015”. She has received one Silver Anvil, 2 Bronze Quills, the prestigious Gold Standard and many other awards for her contributions to marketing, e-commerce and government relations worldwide. Having lived and worked in dozens of countries throughout APAC, EMEA and The Americas, Julie has put to good use her degrees in International Relations and Political Science from Tulane University in New Orleans. She was born in Rio de Janeiro and holds dual citizenship in the U.S. and Brazil. Julie was an advisor at the world economic forum on advancing women, and serves on the board of directors at Tcc global, Fusechain, and Yext.
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