David Bell

David is the Xinmei Zhang and Yongge Dai Professor at The Wharton School, where he developed Wharton’s first course on digital marketing and e-commerce. David is an award-winning teacher and researcher, and his articles have been published in all the premier academicmarketing journals. He is also author of Location is (Still) Everything: The Surprising Influenceof the Real World on How We Search, Shop, and Sell in the Virtual One (published in Portuguese and Mandarin for the Brazil and China markets, respectively), an authoritative book on how to win in the digital economy.

David speaks globally on digital marketing and ecommerce for clients including Alibaba, Google, Haier, Nike, and Ralph Lauren. David is an early investor in leading digital economy companies including Bonobos (acquired by Walmart for $310m), Diapers.com (acquired by Amazon for $545m), Harry’s, Jet.com (acquired by Walmart for $3.3b), and Warby Parker. He is also a Partner at Idea Farm Ventures, a new New York City based permanent capital fund focused on seeding and incubating digital first consumer lifestyle brands. David holds a Ph.D. from the Graduate School of Business and an MS in Statistics, both from Stanford University.vestor and advisor to several digital-first brands such as Aloha, Bonobos, Cotopaxi, Dagne Dover, Harrys, and Warby Parker, among others. David is a New Zealand citizen and US permanent resident and received his PhD from the Graduate School of Business at Stanford University.