Regional grocers are emerging as powerful players in the retail media revolution—and they’re doing it by tapping into their physical footprints, community ties, and a “fortune of data.”
In this episode of Millennium Live, Ameet Srivastava from Quad joins us to explore how regional retailers are transforming the in-store experience with digital innovation, hyper-localized advertising, and smarter data strategies. From digital shelf messaging to real-world case studies like Vallarta Supermarkets, we dive into what’s working—and what’s next—for retail media at the local level.
Topics include:
- How in-store tech is reshaping shopper behavior
- Why regional grocers are attracting national CPG attention
- The impact of cookie deprecation on retail media networks
- Real-world success stories from Quad’s In-Store Connect platform
- Tips for grocers and brands building a retail media strategy
Listen on Spotify, Apple Podcasts, and Amazon Music.
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.
Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023).
For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit www.quad.com
